Global Product Activation Lead (gPAL) at Moloco | CA, US | Rezi

Global Product Activation Lead (gPAL) at Moloco

Global Product Activation Lead (gPAL)

Moloco · CA, US

4 weeks ago

Global Product Activation Lead (gPAL)

Moloco · CA, US

a month ago
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About the Role

The Product Solutions & Operations (PSO) team drives the success of Moloco products and initiatives, acting as functional experts and champions. This role is critical in connecting the market to our product and vice-versa, ensuring successful product launches and adoption by aligning product development with market needs and Moloco's readiness. The ideal candidate can analyze market feedback, identify patterns, and partner effectively with external customers, product/engineering, and sales/marketing teams.

Responsibilities

  • Define product positioning, value proposition, and go-to-market (GTM) plans to unlock commercial success.
  • Scope and execute initiatives to drive commercial outcomes in-market.
  • Guide new product rollouts (Alpha/Beta/GA) in collaboration with Product Management (PM) and other GTM colleagues, defining and tracking success metrics.
  • Work with regional cross-functional teams to collect top customer needs from the market, formulate problem statements, and identify sales enablement and/or experimentation initiatives.
  • Aggregate, clarify, and size regional feedback to stack rank global product requests.
  • Showcase product progress to internal and external stakeholders to drive awareness, adoption, and gather feedback.
  • Work cross-functionally to help build Moloco’s point of view on industry trends/issues and participate in industry forums to evangelize.
  • Create global templates for new product launches, including global communications and objection handling materials, training templates, commdocs, and pitch decks.
  • Support and teach customers.

Requirements

  • 5+ years in sales activation, sales operations, or sales leadership, with 3+ years of program/project management.
  • 4+ years in the Mobile Advertising Industry and a deep familiarity with AdTech market dynamics.
  • Keen understanding of AdTech sales motions, including sales enablement and product adoption best practices.
  • Proven track record of driving top-line growth via sales activation and product commercialization in a global, fast-paced, and highly cross-functional environment.
  • Adept at leading through influence and driving clarity in ambiguous situations.
  • Combination of strong analytical chops with a deep understanding of real-life seller, customer, and product development dynamics.
  • Strong ability to synthesize compelling solutions from disparate data points that result in cross-functional consensus.
  • Ability to work with stakeholders to deliver tangible results from synthesized solutions.
  • Balance advocating for unique regional needs while connecting global initiatives to local markets productively based on regional nuances.
  • Demonstrated capability of implementing operational rigor without hindering impact.
  • Comfortable communicating complex and lightly technical concepts to both technical and non-technical audiences.
  • Strong ability to multitask and prioritize well in a fast-growing, dynamic work environment.

Skills

  • AI advertising
  • Product positioning
  • Value proposition
  • Go-to-market strategy
  • Product rollouts
  • Sales enablement
  • Product adoption
  • Customer needs analysis
  • Problem statement formulation
  • Product commercialization
  • Industry trend analysis
  • Communication
  • Objection handling
  • Pitch decks
  • Analytical skills
  • Cross-functional collaboration
  • Influencing

Location

  • Menlo Park Office
  • New York Office
  • SF Bay Area
  • New York Metro Area
  • Seattle Office
  • Seattle
  • Los Angeles/Orange County
  • San Diego
  • Austin
  • Boston
  • Washington DC Metro Area
  • Miami
  • All other U.S. locations

Work Type

  • Full-time

Experience Level

  • 3+ years of program/project management
  • 4+ years in the Mobile Advertising Industry
  • 5+ years in sales activation, sales operations, or sales leadership

Salary/Compensations

  • $152,000—$209,760 USD (Region A)
  • $136,800—$188,784 USD (Region B)
  • $129,200—$178,296 USD (Region C)

Benefits

  • Medical insurance
  • Dental insurance
  • Vision insurance
  • 401(k) plan with company match
  • Short-term disability coverage
  • Long-term disability coverage
  • Basic life insurance
  • Well-being benefits and perks
  • Up to 12 scheduled paid holidays per calendar year
  • One Thrive Day off per quarter
  • Flexible Time Off (FTO)
  • Bonus eligibility
  • Equity awards

About the Company

  • Moloco is an AI-native performance advertising company bringing the power of AI advertising to the open internet.
  • Founded in 2013 by machine learning engineers, Moloco's mission is to build AI advertising engines for the open internet.
  • Moloco operates two businesses on the same compound AI system: Moloco Ads (AI-native performance advertising platform) and Moloco Commerce Media (AI-native retail media platform).
  • Both platforms are powered by CARA (Compound Ad Recommendation Architecture).
  • Moloco attracts individuals who have solved hard problems and possess a strong drive to innovate.
  • The company offers opportunities to work on complex AI advertising problems at a sophisticated scale.