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About the Role
You will autonomously develop and deliver field marketing programmes for your assigned geography, acting as the named marketing practitioner for that region. Planning and managing campaigns across digital and in-person channels, overseeing event marketing and lead generation activity, managing budgets, and nurturing customer and partner relationships are core responsibilities. Mentoring junior colleagues is an explicit expectation.
Responsibilities
- Deliver the UKI field marketing plan aligned to the Go-to-Market strategy, objectives, and pipeline targets
- Translate regional strategy into locally executed, high-performing campaigns and tailored account engagement programmes
- Act as the primary point of contact for day-to-day sales-led marketing activity and queries
- Track, analyse, and report on performance, continuously optimising using data, testing, and market insights
- Share actionable insights to influence future strategy, planning, and investment
Requirements
- 3–5 years' experience in B2B field marketing or demand generation, with hands-on expertise across field, events, and sales-activated programmes
- Strong analytical ability with a proven track record of using data to improve GTM marketing performance
- Experience with platforms including Salesforce, Marketo, Reachdesk, Demandbase, AI/LLMs, and Tableau
- Excellent project management, communication, and stakeholder management skills
- Initiative-taking, action-oriented mindset with a solid sense of ownership, accountability, and experience collaborating with sales teams against pipeline targets
Skills
- Regional field marketing
- Demand generation
- Multi-channel campaign management
- Data-driven optimisation
- Integrated marketing programmes
- Salesforce
- Marketo
- Reachdesk
- Demandbase
- AI/LLMs
- Tableau
- Project management
- Communication
- Stakeholder management
Location
- Clockhouse Place, TW14 8HD, Feltham
Work Type
- Full-time
Experience Level
- 3-5 years
About the Company
- With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improves people’s lives.
- As a leader in enterprise applications and business AI, SAP stands at the nexus of business and technology.
- For over 50 years, organizations have trusted SAP to bring out their best by uniting business-critical operations spanning finance, procurement, HR, supply chain, and customer experience.
Equal Opportunity
- SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone, regardless of background, feels included and can run at their best.
- At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.
- We ultimately believe in unleashing all talent and creating a better world.
- SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities.
- Qualified applicants will receive consideration for employment without regard to age, race, religion, national origin, ethnicity, gender (including pregnancy and childbirth), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.