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About the Role
The Sales & Marketing Manager will be responsible for developing and executing comprehensive sales strategies to drive revenue growth and enhance brand presence across Greystar's FR portfolio. This role involves owning the full commercial engine for student and young professional living, managing both B2C leasing and B2B strategies, and contributing to the leadership of the Property Management business in France.
Responsibilities
- Build and lead a high-performing sales team, including recruiting, coaching, and developing up to 8 people.
- Forecast and manage resourcing levels dynamically to control operating costs.
- Build a culture of accountability, ambition, and excellence within the sales team.
- Own B2C leasing performance across the portfolio by leading a central leasing team.
- Master the full leasing funnel from lead generation to signed lease.
- Oversee all leasing inquiries, maintain a ready-to-move-in apartment pipeline, and recommend pricing and concessions.
- Monitor website traffic, inbound inquiries, and reservation activity to maximize conversion.
- Actively participate in the leasing process, including qualifying prospects and managing move-ins/move-outs.
- Own 100% of the B2B commercial strategy and execution.
- Define and execute the B2B commercial strategy across the student and young professional living portfolio.
- Build and manage strategic relationships with key demand channels (ILS platforms, OTAs, agents).
- Identify, target, and close partnerships with key accounts (corporates, universities, relocation agencies).
- Remain hands-on in business development, scaling demand and unlocking new revenue streams.
- Shape strategy and distribution channels by building and managing strategic relationships with key demand channels.
- Collaborate with marketing to shape local leasing strategies based on market intelligence.
- Stay ahead of market and competitor trends to protect and grow portfolio performance.
- Design and evolve the central leasing infrastructure, including call scripts, email templates, and CRM tools.
- Ensure proper use of CRM and structured pipeline management.
- Review and analyze commercial and operational reports to identify and resolve performance gaps.
- Champion the resident and client experience by putting residents at the center of every decision.
- Drive resident retention through excellent service.
- Keep investors and B2B clients informed with regular, transparent performance reporting.
Requirements
- Demonstrated track record of leasing performance in real estate, hospitality, student housing/PBS, Coliving or a comparable services sector in France.
- Thorough understanding of the higher education system in France, major student cities, universities, schools, and the student housing market globally.
- Proven understanding of competitive forces and key players in the French residential real estate market, as well as main leasing partners.
- Fluent French and English (written and verbal).
- Proven expertise in customer acquisition technologies and digital demand channels (ILS, OTA, CRM tools such as Yardi, Salesforce or similar).
- Strong analytical skills; comfortable managing budgets and interpreting operational data.
- Highly organized, able to manage multiple priorities simultaneously without losing focus or quality.
- Resilient, autonomous, and at your best in a high-pace, high-stakes environment.
Skills
- Sales Strategy Development
- Revenue Growth
- Brand Presence Enhancement
- B2C Leasing Operations
- B2B Sales Strategy
- Team Leadership
- Performance Management
- Customer Relationship Management (CRM)
- Data Analysis
- Budget Management
- Market Trend Analysis
- Digital Demand Channels
- ILS Platforms
- OTAs
- Yardi
- Salesforce
Location
- France
Work Type
- Full-time
Experience Level
- Manager
About the Company
- Greystar is a leading, fully integrated global real estate platform offering expertise in property management, investment management, development, and construction services in institutional-quality rental housing.
- Headquartered in Charleston, South Carolina, Greystar manages and operates over $350 billion of real estate in more than 260 markets globally with offices throughout North America, Europe, South America, and the Asia-Pacific region.
- Greystar is the largest operator of apartments in the United States, managing over one million units/beds globally.
- Greystar has nearly $79 billion of assets under management, including over $34 billion of development assets and over $36.5 billion of regulatory assets under management.
- Founded by Bob Faith in 1993 to become a provider of world-class service in the rental residential real estate business.
Equal Opportunity
- Integrity | Equality | Accountability | Professionalism | Teamwork | Service