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About the Role
The Event Director is a senior leadership role responsible for leading complex, high-profile live experiences and event programs from brief to delivery. This role combines strategic event leadership, client and stakeholder management, commercial oversight, and team leadership to ensure event experiences align with client objectives.
Responsibilities
- Lead the development and delivery of complex, high-profile events and live experience programs.
- Translate client objectives and strategic requirements into compelling event experiences.
- Provide senior event expertise to shape the experience, approach, and delivery model.
- Establish clear event objectives, experience principles, priorities, and success measures.
- Challenge and develop event solutions to improve quality, impact, efficiency, and scalability.
- Provide senior oversight across multiple event workstreams, ensuring coherence from concept to delivery.
- Contribute to the strategic growth of the Event Management capability.
- Lead the end-to-end event experience across complex projects and programs.
- Oversee event planning, logistics, guest experience, stakeholder requirements, schedules, and onsite delivery.
- Ensure the event is delivered to the required creative, operational, and experiential standard.
- Work closely with Producers and Technical Production to integrate event requirements into the wider production approach.
- Provide senior onsite leadership, acting as a key decision-maker and escalation point.
- Anticipate and manage complex risks, dependencies, and challenges.
- Lead post-event evaluation, ensuring learnings are captured for future improvements.
- Build and maintain senior-level relationships with clients and key stakeholders.
- Act as the senior event lead and trusted advisor on complex event requirements and experience.
- Understand the client's wider business objectives and ensure they are reflected in the event strategy and delivery.
- Lead senior client meetings, presentations, event reviews, and key decision-making sessions.
- Provide confident, solutions-focused advice and challenge where appropriate.
- Work closely with Client Leadership, maintaining clear ownership between the wider client/account relationship and event-specific leadership.
- Identify opportunities to strengthen client relationships through high-quality event delivery and new event opportunities.
- Lead multidisciplinary event teams across complex projects and programs.
- Provide direction, coaching, and mentorship to Event Managers, Event Executives, and wider team members.
- Establish clear roles, responsibilities, and ways of working across event teams.
- Build confidence and capability within the Event Management vertical.
- Share best practice and develop consistent approaches to event management.
- Support resource planning and ensure teams are structured appropriately for project scale and complexity.
- Contribute to a positive, collaborative, and accountable culture.
- Take senior responsibility for event budgets, costs, and commercial performance.
- Ensure event solutions are commercially viable and aligned with agreed client scope and project objectives.
- Lead or support supplier negotiations and ensure value is achieved.
- Identify commercial risks, opportunities, and efficiencies.
- Understand the impact of event decisions on project margin and make commercially informed recommendations.
- Contribute senior event expertise to pitches, proposals, and new business opportunities.
- Identify opportunities to develop repeatable event models, programs, and new commercial opportunities.
Requirements
- Significant experience leading complex events, live experiences, experiential programs, or a related agency environment.
- Proven experience managing large-scale or high-profile events from strategy and planning through to onsite delivery.
- Strong senior client and stakeholder management skills, with the confidence to operate at senior levels.
- Excellent understanding of event strategy, experience design, logistics, and onsite delivery.
- Strong leadership skills with experience managing and developing multidisciplinary teams.
- Strong commercial understanding, including budgets, suppliers, scope, and project profitability.
- Excellent communication, presentation, and negotiation skills.
- Strong problem-solving and decision-making skills, particularly in high-pressure environments.
- Ability to manage complex projects with multiple stakeholders, workstreams, and competing priorities.
- Strategic and commercially minded, with the ability to identify opportunities for growth and improvement.
- Highly organized, calm, and solutions-focused.
- Willingness and ability to travel and work onsite as required.
- Experience within sports, F1, experiential, or premium brand environments would be advantageous.
Skills
- Event strategy
- Experience design
- Logistics
- Onsite delivery
- Client management
- Stakeholder management
- Team leadership
- Commercial understanding
- Budget management
- Supplier negotiation
- Communication
- Presentation
- Negotiation
- Problem-solving
- Decision-making
- Project management
- Strategic thinking
- Commercial acumen
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Benefits
- Private health insurance
- Contributory pension scheme
- Annual discretionary bonus scheme
- Enhanced maternity leave
- Individual training budget
About the Company
- At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility.
- Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies.
- With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.