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About the Role
Flo is seeking an entrepreneurial, strategic, and data-driven Senior Product Marketing Manager to help launch new features to its 70 million users. This role offers a rare opportunity to shape product marketing at a leading health app, defining ways of working, standards, and tools. The ideal candidate enjoys building from scratch, aligning stakeholders, and working on products that significantly impact women's health.
Responsibilities
- Own the go-to-market strategy for top priority products, leading the plan through launch and beyond.
- Define positioning and messaging, including target audience, value proposition, and communication strategy.
- Test strategies through data-driven methods like user research and in-market experiments.
- Contribute customer, market, and competitor insights to product decisions and define launch readiness criteria.
- Plan and lead product launches in collaboration with Product, Marketing, Legal, Medical, and other stakeholders.
- Brief and partner with all Marketing teams (paid acquisition, creative, lifecycle, CRM, brand, social, ASO) to ensure consistent messaging.
- Ensure messaging is clear, credible, and compliant, working with Medical and Legal experts for responsible health product communication.
- Own adoption and launch metrics for products, collaborate with analysts on results, and drive continuous improvement.
- Shape product marketing function by developing templates and defining effective ways of working across Flo.
Requirements
- 6+ years in Product Marketing for consumer digital products, preferably mobile apps or subscription businesses.
- Proven track record of taking products from concept to market, collaborating with stakeholders throughout development.
- Demonstrated ability to test messaging with data (user research, A/B tests, creative tests) and act on findings.
- Confidence to influence senior product and marketing leaders, backing recommendations with evidence.
- Clear, structured writing skills to develop actionable strategies for teams.
- Comfort with ambiguity and experience building new products and processes from the ground up.
- Experience working with Product teams from the discovery phase, influencing requirements, pricing, packaging, and in-product experiences.
- Experience marketing to US consumers.
- Experience in healthcare, digital health, or another regulated industry.
- Background in, or strong interest in, women's health.
Skills
- Product Marketing
- Go-to-market strategy
- Positioning and messaging
- Data-driven testing
- User research
- A/B testing
- Stakeholder management
- Cross-functional collaboration
- Messaging development
- Market analysis
- Competitive analysis
- Product lifecycle management
- Launch planning
- Performance analysis
- Building processes
Location
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- £88,000—£102,000 GBP
Benefits
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family
- Health, pension and wellbeing perks
About the Company
- Flo is the world’s #1 health & fitness app, dedicated to building a better future for female health.
- Achieved a $1B valuation in 2024, backed by a $200M investment led by General Atlantic.
- Serves over 70 million users with 7 million paid subscribers.
- Offers the highest-rated experience in the App Store’s health category.
- Focuses on AI-powered, privacy-first, clinically backed digital health solutions.
- Operates as a mission-led, product-driven team that values speed, focus, ownership, debate, and shared decisions.
Equal Opportunity
- Hiring is based on merit, skill, and contribution to the role, not other factors.
- Proud to be an equal opportunity employer, welcoming applicants from all backgrounds, communities, and identities.