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About the Role
As the Director of E-Commerce, you will be responsible for the commercial strategy and delivery of revenue targets for Hoxton properties across Hoxton.com and All.com, driving digital sales and optimizing the e-commerce experience. You will lead a team of 4 and be accountable for hitting Web Direct targets, delivering budgeted revenue and channel share.
Responsibilities
- Deliver the annual Ecommerce commercial plan across brand moments, global campaigns, promotions and product changes to hit monthly targets and overall brand and regional strategies.
- Deliver against and contribute to group-wide Ecommerce department goals and shared business objectives to grow direct bookings and reduce reliance on OTA.
- Analyze performance monthly with clear action plans, reporting to Ecommerce EVP, Brand COO and hotels teams.
- Develop exclusive offers, content, customer journey optimization, and direct sales initiatives on brand websites.
- Partner with Loyalty teams to build and nurture the customer base.
- Monitor pricing structures for competitiveness with third-party sales channels.
- Oversee agency and internal marketing team, driving strategy and multichannel campaigns for The Hoxton, developing full funnel digital marketing and media campaigns.
- Own and manage the budget to maximize sales, ROI and creative best practices.
- Guide the digital readiness of newly opening Hoxton properties, ensuring market readiness and website optimization for launch.
- Collaborate with the product and engineering team to ensure product development aligns with commercial objectives.
- Contribute to the CRO plan to deliver benchmarks' KPO across the group and brands, focusing on content experience, UX, and product optimization.
- Support the prioritization of website features that drive direct bookings, enhance user engagement, and improve brand website effectiveness.
- Assess website performance at the individual hotel level with the Data and Insights team, using data for actionable recommendations.
- Engage with property teams to implement new digital features and ensure full utilization of digital tools and processes.
- Triage website and booking engine related issues, coordinate troubleshooting with the support team, and ensure rapid resolution.
Requirements
- Proven track record of delivering commercial performance with the ability to contribute to the growth of direct bookings, reduce reliance on OTAs, and increase online revenue.
- Ability to work in a fast-evolving, high-pressure commercial environment, delivering against tight deadlines.
- Experience in working with and influencing senior stakeholders and driving business change.
- Experience in collaborating with revenue management teams to align digital marketing and e-commerce efforts with pricing strategies and promotions.
- Experience in e-commerce leadership, with an understanding of digital product development, user experience, and revenue optimization.
- Deep knowledge of digital marketing, including performance marketing, paid media, SEO, and AI.
- Proven experience in supporting successful marketing campaigns.
- Highly analytical mindset with a focus on data-driven decision making.
- Familiarity with analytics tools such as Google Analytics, CRM, and marketing platforms.
- Excel proficiency required.
- Strong collaboration and communication skills, with experience working across senior cross-functional teams.
- Experience with A/B testing, conversion rate optimisation (CRO), and applying experimentation methods.
- Project management experience, with hands-on involvement in digital transformation projects, feature implementation, and platform troubleshooting.
- Strong team management experience to continuously support and coach direct reports.
Skills
- E-commerce
- Digital Sales
- Digital Marketing
- Revenue Management
- Website Optimization
- CRO
- Performance Marketing
- Paid Media
- SEO
- AI
- Google Analytics
- CRM
- Marketing Platforms
- Excel
- A/B Testing
- Project Management
- Team Management
Location
- Hoxton
Work Type
- Contract
- Temporary
Experience Level
- Director
Benefits
- 25 days holiday plus bank holidays
- Pension
- Life insurance
- Health cash plan
- Experience a night at one of The Hoxton Hotels in London during your first 3-months
- Extra time off to volunteer
- Cycle to work scheme
- Great discounts across Ennismore and Accor brands
About the Company
- Ennismore is an innovative, fast-growing, international group committed to building a global brand.
- The company challenges the norm and works in an environment that is both creative and rewarding.
- The team is passionate about creating great hospitality experiences and building a portfolio of brands.