Product Marketing Manager | Staff or Non-line Manager | 肺線維症・炎症領域事業本部肺線維症・炎症領域マーケティング部
Boehringer Ingelheim · JP
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About the Role
The primary purpose of this role is to maximize product sales and patient health in both the short and long term by planning and ensuring the execution of our company's product marketing strategies.
Responsibilities
- Achieve target sales, growth, and market share for assigned products.
- Lead marketing and sales teams to ensure product goals are clearly defined, shared, understood, and executed.
- Enhance the long-term value of assigned products by exploring and evaluating new opportunities and initiatives (e.g., new indications, additional dosage forms, product line extensions, Phase IV studies) and collaborating with the medical department to pursue net value contributions.
- Identify innovative ways to deliver value to customers and patients by understanding their needs, developing innovative approaches, and fostering a customer/patient-centric perspective.
- Develop high-quality marketing plans and tactics by translating integrated brand plans and strategies into short-, mid-, and long-term marketing plans optimized for the Japanese market.
- Ensure the execution of marketing plans by properly implementing integrated customer plans (ICPs) at each stage and discussing progress with the Marketing Group Manager.
- Identify new means and channels for business expansion and growth by staying informed of current and future environmental trends, continuously exploring and evaluating new promotional methods, and proactively designing, executing, and evaluating pilot programs.
- Focus on top-line sales and bottom-line profit by managing costs and understanding the ROI of key initiatives, monitoring product-related expenses, and optimizing resource utilization for maximum profitability without compromising long-term goals.
Requirements
- Minimum of 3 years of product marketing experience.
- Ability to build trust based on integrity.
- Passion for contributing to patient health.
Skills
- English speaking level (CEFR): B1
- Experience in pharmaceutical sales, marketing, academic affairs, or strategy.
- Ability to engage in discussions and understand long texts in English.
- Ability to commute to the Osaki office 2-3 times per week.
Location
- Osaki office
Work Type
- Hybrid
Experience Level
- 3+ years