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About the Role
In einer Zeit, in der verlässliche Orientierung wichtiger ist denn je, steht Table.Briefings für unabhängigen, tiefgehenden Journalismus und hochwertige Informationen für Entscheider:innen. Unsere Briefings machen komplexe Entwicklungen aus Politik, Wirtschaft und Wissenschaft verständlich, relevant und zugänglich. Als Social Media Marketing Manager (m/w/d) bringst du diese Inhalte dorthin, wo Diskussionen entstehen: auf die relevanten Social-Media-Plattformen. Du entwickelst unsere Kanäle strategisch und kreativ weiter, machst unsere Themen und Köpfe sichtbar und findest neue Wege, Menschen für unseren Journalismus zu begeistern. Dabei verbindest du journalistisches Gespür mit kreativem Storytelling, Plattformverständnis und einem sicheren Blick auf Daten.
Responsibilities
- Develop and implement the organic social media strategy, tailored to channels and target groups.
- Increase visibility of briefings, topics, and experts on relevant platforms.
- Develop measures to sustainably increase reach, engagement, and traffic.
- Generate attention-grabbing content ideas and implement them independently, from concise posts and visuals to new social and video formats.
- Translate journalistic content into social content that is understandable, sparks curiosity, and encourages engagement with briefings.
- Test new formats, learn from results, and continuously develop successful approaches.
- Work editorially and visually, and enjoy bringing content to the point.
- Find the right story for each channel and develop clear, relevant, and attention-grabbing narratives from complex topics.
- Make topics visible.
- Actively engage in dialogue with the community, moderate discussions, and build relevant networks.
- Network with stakeholders from politics, business, science, and media.
- Support selected events, cooperations, and partnerships with communication efforts.
- Develop social media content from these events that has an impact beyond the occasion.
- Identify new opportunities to expand reach through collaborations and creative formats.
- Collaborate closely with Sales, Editorial, and Product departments.
- Contribute your own social media perspective and develop new ideas together with others.
- Monitor platform trends, new formats, and developments in the media landscape.
- Decide judiciously which trends fit Table.Briefings, our content, and our target audiences.
- Experiment with new tools and AI applications and use them meaningfully to develop processes and content.
- Monitor relevant KPIs such as reach, engagement, traffic, and conversion.
- Identify which content and formats are successful and why.
- Derive concrete measures for content and channels from analyses.
- Make successes visible and develop social media work based on data.
Requirements
- Completed degree in communication, marketing, journalism, or a comparable field, or equivalent qualification.
- Several years of experience in social media management, ideally in B2B, media, or editorial environments.
- Confident writing skills and a keen sense for transforming complex topics into understandable and relevant social content.
- Enjoy developing new ideas, experimenting with formats, and actively participating in implementation.
- Familiarity with the mechanics of relevant social media platforms and common publishing, analysis, and monitoring tools.
- Ability to interpret relevant KPIs and use data to specifically develop content and formats.
- Experience using AI tools in daily work or willingness to actively and responsibly explore their possibilities.
- Independent, reliable, and committed work style.
- Excellent communication skills in German.
- Enjoy collaborating with diverse teams and perspectives.
Skills
- Social Media Strategy
- Content Creation
- Storytelling
- Community Management
- Data Analysis
- Platform Understanding
- AI Tools
- Communication
Location
- Hybrid
Work Type
- Full-time
- Permanent
- Hybrid
Experience Level
- Several years of experience
Education Level
- Degree in communication, marketing, journalism, or comparable field, or equivalent qualification
Benefits
- Key position in an innovative and growing media company.
- Opportunity to significantly shape and develop the social media presence of Table.Briefings.
- Chance to actively contribute to the social media strategy and experiment with new tools and working methods.
- High degree of personal responsibility, short decision-making processes, and space for ideas.
- Versatile job with direct impact on business, products, and public perception.
- Permanent employment with 28 days of vacation.
- Flexible working hours.
- Personal and professional development opportunities in a growth culture.
- Open, appreciative work atmosphere with colleagues, partners, and experts from around the world.
About the Company
- Independent digital media company with over 150 employees.
- Stands for high-quality journalism ('deep journalism').
- Combines the quality standards of leading media with the depth of specialist information.
- Professional Briefings analyze political, economic, and social issues.
- Informs about current developments and trends.
- Read by Competence Leaders from politics, business, and science.
- Provides decision-makers with an information advantage and competitive edge.