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About the Role
Amazon Australia Prime & Marketing team is seeking a customer-obsessed Marketing Manager to develop and execute marketing strategies that position Amazon as the premier shopping destination across various categories. This role involves understanding customer behavior, collaborating with cross-functional teams, and optimizing campaigns to drive purchase and engagement. You will own a program to introduce customers to new categories and demonstrate value, utilizing strategic, data-driven thinking to create scalable and efficient marketing programs.
Responsibilities
- Own and deliver the marketing strategy for allocated categories, identifying high-impact strategies using data and research to drive awareness, intent, and purchase.
- Work cross-functionally to activate plans aligned with strategy, enhancing scale and impact through owned and influenced marketing levers.
- Own and deliver marketing strategies leveraging incentivized and non-incentivized tactics to drive category discovery and engagement.
- Define investment frameworks and experimentation plans with finance, business, and marketing stakeholders to improve customer and business outcomes.
- Identify opportunities to leverage automation and AI for positive customer outcomes and efficient scaling.
- Build relationships with international counterparts to accelerate learning and scale successful strategies locally.
Requirements
- 4+ years of professional non-internship marketing experience.
- Experience using data and metrics to drive improvements.
- Experience using Microsoft Excel to manipulate and analyze data.
- Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion.
- Experience producing marketing promotional material for Owned & Operated channels.
- Experience using customer research, hard data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.
Skills
- Customer funnel understanding
- Data analysis
- Project management
- Communication
- Influencing skills
- Strategic thinking
- Operational excellence
- Automation and AI
- Microsoft Excel
- Email systems
- Web analytics
- CRM systems
Location
- Australia
Work Type
- Full-time
Experience Level
- 4+ years
About the Company
- Amazon Australia Prime & Marketing team
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Equal Opportunity
- Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
- Our inclusive culture empowers Amazonians to deliver the best results for our customers.
- If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.