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About the Role

This role will lead the development and execution of a first-of-its-kind creator loyalty and UGC program for a leading QSR brand. You will be responsible for building, launching, and scaling a creator community platform that drives authentic content creation, meaningful brand advocacy, and measurable business outcomes. This role is responsible for launching and managing a new creator loyalty platform across Australia and New Zealand, designed to engage Micro and Nano creators through a gamified rewards experience.

Responsibilities

Lead the development and execution of a creator loyalty and UGC program.
Build, launch, and scale a creator community platform.
Drive authentic content creation, brand advocacy, and business outcomes.
Launch and manage a new creator loyalty platform across Australia and New Zealand.
Engage Micro and Nano creators through a gamified rewards experience.
Oversee the end-to-end delivery of the Superfans program, from onboarding and content planning through to influencer engagement, performance reporting, and optimisation.

Requirements

3+ years' experience in influencer marketing, creator marketing, social media marketing, product management, or a related field.
Strong understanding of the creator economy.
Proven experience developing and managing influencer, creator, or community-led programs.
Strong project management, analytical and relationship building skills.
Experience developing creator briefs, content plans, seeding programs, and influencer engagement strategies that drive participation and content output.
Creative thinking and cultural awareness.
Passion for identifying emerging trends, creator opportunities, and innovative content formats.

Skills

Influencer marketing
Creator marketing
Social media marketing
Product management
Creator economy
Community management
Project management
Analytical skills
Relationship building
Content planning
Influencer engagement strategies
Creative thinking
Cultural awareness
Trend identification
Content format innovation

Location

Australia
New Zealand

Work Type

Full-time

Experience Level

3+ years

Benefits

Investment in employees to inspire transformational creativity.
Opportunities for growth and development.
Leverage extensive global WPP Media & WPP networks.
Pursue passions, build professional connections, and learn at the cutting edge of marketing and advertising.
Open environment built on trust and respect.
Opportunities to progress.
Inclusive culture fostered through employee resource groups.
Frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Wavemaker, part of WPP, positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology.
Wavemaker's INFLUENCE® capability is a dedicated Social, Content and Influencer Marketing team built to help brands connect authentically with the audiences that matter most.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.
If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.