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About the Role
As the MarTech & Automation Owner, you will be the architectural guardian and efficiency engine of our marketing technology ecosystem. You will own the overarching architecture, functional health, and utilization of our MarTech stack while serving as the primary technical architect of our core Marketing Automation Platform (Marketo). Deep, hands-on Marketo experience is required. You will govern the stack to ensure every platform has a clear owner, is properly administered, and is utilized to its highest potential. You will design, build, and optimize self-serve campaign operation frameworks that empower functional super-users across marketing to deploy campaigns autonomously, flawlessly, and without operational friction.
Responsibilities
- Own the holistic architecture, integration standards, API security, and global data flow across the entire MarTech ecosystem.
- Proactively audit stack utilization, system health, and vendor efficiency to identify opportunities for consolidation, automation, and capability enhancement.
- Establish governance policies ensuring every tool has a designated functional super-user/admin while maintaining centralized architectural control over core CRM/MAP syncs.
- Serve as the technical architect for Marketo, maintaining system performance, global program templates, tokenization, lead scoring pipelines, database hygiene, and CRM integration rules.
- Build and deliver comprehensive enablement, documentation, and training programs for non-MOps tool owners and program leads across the GTM organization.
- Design, launch, and refine a fully self-serve campaign execution model that enables program owners to launch campaigns effortlessly using standardized Marketo templates and operational playbooks.
- Automate campaign ops end-to-end—continuously shoring up manual processes, eliminating ticket bottlenecks, and introducing automated QA guardrails for link validation, rendering, and brand compliance.
- Onboard, train, and certify functional admins across business units to ensure decentralized execution follows centralized standards.
- Act as the technical escalation point for integrations, schema errors, and platform troubleshooting.
Requirements
- 3+ years in Marketing Operations, Systems Architecture, or MarTech Management in a growth-stage B2B SaaS environment.
- Advanced Marketo administration experience is 100% required.
- Deep technical knowledge of Marketo program architecture, tokenized templates, global forms, deliverability, and Marketo-Salesforce CRM sync management is essential.
- Hands-on experience integrating, auditing, and governing multi-tool stacks.
- Proven track record of replacing manual campaign ticket queues with scalable, self-serve operational models and automated QA checks.
- Strong technical documentation skills with a passion for teaching, enabling, and certifying non-technical stakeholders.
- Self-directed problem solver capable of auditing technical systems, driving vendor conversations, and leading operational change management across marketing teams.
Skills
- Marketo Mastery
- Stack Architecture
- Process & Automation
- Technical Documentation
- Leadership
Location
- San Francisco
- New York City
Work Type
- Hybrid
Experience Level
- 3+ years
Education Level
- Marketo Certification preferred
Salary/Compensations
- $116,000.00 - $145,000.00 + bonus
Benefits
- 100% health coverage for employees (medical, dental, and vision), and 75% coverage for dependents with buy-up plan options available
- Market-leading leave policies, including gender-neutral parental leave and compassionate leave
- Family forming support through Maven for you and your partner
- Paid time off - take the time you need, when you need it
- Monthly stipends for wellbeing, hybrid work, and (if applicable) cell phone use
- Mental health support through Modern Health, including therapy, coaching, and digital tools
- Pre-tax commuter benefits (US Employees)
- 401(k) plan with Fidelity with employer match (US Employees)
- Regular team events to connect, recharge, and have fun
- Opportunity to help build the company you want to work at
About the Company
- Ironclad is the leading AI contracting platform that transforms agreements into assets.
- Contracts move faster, insights surface instantly, and agents push work forward, all with you in control.
- Whether you’re buying or selling, Ironclad unifies the entire process on one intelligent platform, providing leaders with the visibility they need to stay one step ahead.
- That’s why the world’s most transformative organizations, from Rivian to the World Health Organization and the Associated Press, trust Ironclad to accelerate their business.
- We’re consistently recognized as a leader in the industry: a Leader in the Forrester Wave and Gartner Magic Quadrant for Contract Lifecycle Management, a Fortune Great Place to Work, and one of Fast Company’s Most Innovative Workplaces.
- Ironclad has also been named to Forbes’ AI 50 and Business Insider’s list of Companies to Bet Your Career On.
- We’re backed by leading investors including Accel, Y Combinator, Sequoia, BOND, and Franklin Templeton.
- For more information, visit www.ironcladapp.com or follow us on LinkedIn.
Equal Opportunity
- Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.