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About the Role
The Manager, Marketing independently manages the execution of Jazz at Lincoln Center's sales and marketing campaigns across multiple venues and programs. This role owns the project management from plan to launch, driving ticket sales, audience engagement, and visibility for JALC performances and programs.
Responsibilities
- Lead assigned campaigns for the Mainstage Concert Season, Dizzy's Club, WeBop, Swing University, Jazz Congress, and other JALC programs.
- Own campaign timelines and deliverables, including asset needs, copy routing, approvals, and deployment.
- Project manage email campaigns, including list pulls, routing, approvals, and final proofing.
- Execute assigned paid social and digital marketing campaigns, including campaign setup, audience targeting, asset deployment, monitoring, and performance reporting.
- Manage assigned projects across Mainstage, Dizzy's Club, Education, and other JALC initiatives, keeping the Assistant Directors informed of status, risks, and results.
- Manage day-to-day work with assigned marketing vendors, including asset submissions, campaign tracking, deadlines, reporting, and invoice processing.
- Own assigned Tessitura/CRM builds for non-ticketed events, education programs, Dizzy's Club products, WeBop, Swing University, and other assigned programs.
- Create, pull, and manage audience lists for marketing campaigns, audience targeting, and promotional efforts.
- Use JALC's CRM and available audience data to develop targeted marketing lists and reports.
- Monitor CRM and event information for assigned programs, identifying and resolving discrepancies.
- Manage assigned marketing asset requests with the Creative team across digital, print, email, web, social, and on-site materials.
- Coordinate the collection and organization of artist assets, including approved photos, bios, videos, copy, and other promotional materials.
- Set and track asset deadlines and follow up on outstanding deliverables.
- Maintain organized files and documentation for campaign assets, invoices, and project materials.
- Manage assigned website updates, including event information, artist details, pricing, links, and other campaign-related content.
- Coordinate the production and routing of the monthly calendar and other recurring marketing materials.
- Proofread and quality check assigned public-facing assets, including website pages, advertisements, emails, social media posts, calendar listings, and printed materials.
- Review copy for correct dates, times, venues, pricing, artist names, program details, links, and approved institutional language.
- Manage marketing coordination for assigned JALC touring activity, including touring schedules, marketing contacts, deadlines, and promotional requirements.
- Coordinate the collection and distribution of approved JALC brand and marketing assets to presenting partners and other external stakeholders.
- Serve as the day-to-day marketing contact for assigned touring needs.
Requirements
- 2 to 4 years of experience in marketing, campaign coordination, or marketing project management.
- Strong attention to detail and the ability to manage many moving pieces across campaigns, deadlines, and departments in a fast-paced environment.
- Initiative, organization, and consistent follow-through on independently managed projects.
- Strong project management skills and comfort working across multiple internal teams.
- Excellent written, verbal, and interpersonal communication skills.
- Careful proofreading and the ability to catch inconsistencies in dates, times, pricing, links, copy, and event information.
- Proficiency with Microsoft Office, especially Excel, Word, Outlook, and PowerPoint.
- Comfort working with databases, CRM systems, and digital marketing tools.
- Availability to work select evenings, weekends, and off-site events as needed.
- Curiosity about JALC's artists, programs, and mission, and a willingness to learn.
- A collaborative, flexible, and service-oriented approach to working within a busy sales and marketing team.
- Experience in the performing arts or live events.
- Prior experience with Tessitura.
- Knowledge and appreciation of jazz.
Skills
- Marketing
- Campaign coordination
- Marketing project management
- Project management
- Microsoft Office
- Excel
- Word
- Outlook
- PowerPoint
- Databases
- CRM systems
- Digital marketing tools
- Tessitura
Location
- New York, NY
Work Type
- Full-Time
- Hybrid
Experience Level
- 2 to 4 years
Benefits
- Comprehensive health
- Retirement
- Access to JALC programming (live performances, Dizzy's Club, Swing University)
About the Company
- The mission of Jazz at Lincoln Center is to entertain, enrich and expand a global community for jazz through performance, education, and advocacy.
- Jazz is a metaphor for Democracy, celebrating personal freedom, individual expression, and finding common ground.
- Jazz is one of America’s most profound and enduring cultural contributions, inseparable from the country's story, struggles, democratic ideals, and continuing evolution.
- The three pillars of work are performance, education, and advocacy, each reinforcing the others.
Equal Opportunity
- Jazz at Lincoln Center is an equal opportunity employer that affords equal opportunities to all applicants, employees, contractors, and other covered persons, and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
- Jazz at Lincoln Center is committed to creating an inclusive, open, and respectful culture that reflects and embraces diversity.