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About the Role
The Director of Design Concept, Color & Trend defines the seasonal creative vision, translating global fashion, runway, and cultural signals into a distinctive, commercially relevant point of view to guide Design and Product teams.
Responsibilities
- Set the overarching seasonal concept and creative direction, including mood, colour, silhouette, proportion, key items, materials, print, pattern, and styling.
- Maintain an exceptional and highly developed taste level, ensuring the brand consistently feels modern, relevant, desirable, and differentiated.
- Identify emerging ideas, shifts in taste, and new sources of influence by staying current with fashion and culture.
- Analyse runway collections to distill important shifts in silhouette, proportion, colour, fabrication, styling, and attitude.
- Identify and interpret macro and micro trends, distinguishing meaningful movements and spotting signals before mass adoption.
- Look beyond fashion to art, design, interiors, architecture, music, film, travel, hospitality, street style, social media, and broader culture to anticipate taste movements.
- Translate inspiration and trend intelligence into a clear and ownable brand point of view.
- Partner closely with Design, Merchandising, and Product Development to ensure cohesive translation of the seasonal concept across categories and customer touchpoints.
- Influence fabric, material, trim, print, and colour direction to align with the overarching seasonal vision.
- Lead compelling seasonal concept presentations to inspire and align the organization around the creative vision.
- Build, lead, and develop a high-performing team, fostering curiosity, creativity, and a pursuit of excellence.
Requirements
- Exceptional taste and an innate fashion instinct.
- Obsessed with fashion, continuously consuming runway, retail, culture, and emerging trends.
- Intimate knowledge of the competitive landscape, including winning brands, newness, sales performance, and cultural relevance.
- Ability to articulate what matters and will matter 12-24 months from now, and what is relevant to Banana Republic, after observing runway seasons.
- Exceptional eye for colour, silhouette, proportion, styling, fabrication, and product.
- Ability to identify major macro shifts and small cultural signals with potential.
- Combine creative intuition with commercial intelligence to translate directional ideas into desirable products.
- Strong and distinctive point of view, with the ability to edit ruthlessly through the brand's lens.
- Inspiring storyteller and communicator capable of bringing a creative vision to life and influencing senior leaders and cross-functional teams.
- Significant experience setting seasonal direction within a leading fashion, specialty, or lifestyle brand.
- Demonstrated experience leading and developing creative talent.
Skills
- Creative Vision
- Trend Forecasting
- Fashion Analysis
- Colour Theory
- Silhouette Development
- Proportion Understanding
- Styling
- Fabrication Knowledge
- Product Development
- Brand Storytelling
- Team Leadership
- Communication
- Collaboration
- Commercial Acumen
Location
- Remote
Work Type
- Full-time
Experience Level
- Director
About the Company
- Banana Republic