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About the Role

Drive growth and adoption of Voyage AI by MongoDB through developing and executing growth programs that increase awareness, engagement, and continued usage across the customer journey. This role combines product-led growth, lifecycle marketing, and technical audience marketing, requiring partnership with various teams to identify opportunities and optimize the customer journey.

Responsibilities

Partnering closely with Product to identify opportunities across the customer journey and develop experiences and programs that drive activation, adoption, and continued usage of Voyage AI
Designing and executing experiments across audiences, messaging, channels, and experiences to continuously optimize performance and identify scalable growth opportunities
Developing and executing growth strategies and programs in partnership with Growth Marketing and cross-functional teams, from opportunity identification through launch and optimization
Creating and curating relevant content for driving awareness and adoption, including crafting campaigns that support funnels and lifecycle stages
Performing strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement
Uncovering and leveraging new emerging channels and opportunities to accelerate growth and workload expansion
Monitoring and analyzing funnel and product adoption KPIs to understand performance, identify opportunities, and measure the impact of growth initiatives
Working collaboratively with our Product Marketing and Product team to align messaging and understand relevant product launches and moments to roll into each customer program or campaign

Requirements

5+ years of B2D or B2B experience in growth marketing, with a focus on product-led growth and/or feature adoption and lifecycle marketing
Experience designing and executing cross-sell/up-sell strategies to expand customer adoption across product offerings, leveraging insights and tailored messaging to drive incremental growth
Deep understanding of marketing to developers or a technical audience
Working knowledge of the AI and LLM ecosystem, including how developers build AI applications and use models, APIs, and retrieval technologies, with the ability to quickly develop fluency in new technical concepts and products
Drive to provide the best possible experience to our customers and users
Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs
Passion to objectively measure your efforts and only make decisions based on data
A collaborative mindset - you love working with others and incorporating relevant feedback
An owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion
Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency
Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute
Experience or have a working knowledge of product-led growth strategies and KPIs
Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market

Skills

Growth Marketing
Product-Led Growth
Lifecycle Marketing
Technical Audience Marketing
AI and LLM ecosystem
Data Analysis
Experiment Design
Content Creation
Messaging Strategy
Cross-functional Collaboration
Writing Skills

Location

Work Type

Hybrid

Experience Level

5+ years

Salary/Compensations

$76,000—$149,000 USD

Benefits

Equity
Employee stock purchase program
Flexible paid time off
20 weeks fully-paid gender-neutral parental leave
Fertility and adoption assistance
401(k) plan
Mental health counseling
Transgender-inclusive health insurance coverage
Health benefits offerings

About the Company

MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market.
We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software.
MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI.
Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure.
With offices worldwide and over 67,000 customers, including AI-native startups and approximately 75% of the Fortune 100, relying on MongoDB for their most important applications, we’re powering the next era of software.
Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win.
To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone.
From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys.

Equal Opportunity

MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.