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About the Role

Lead the marketing technology and media strategy for Monster Energy's digital commerce channels, including TikTok Shop, Answer Engine Optimization/Generative Engine Optimization (AEO/GEO), and MikMak-powered conversion. Drive digital marketing and media for the myCoke B2B platform to expand commercial reach.

Responsibilities

Own the TikTok Shop Profit and Loss Statement (P&L) across all MEC brands, managing assortment, pricing, promotion, creator and affiliate mechanics, and conversion.
Lead Answer Engine Optimization and Generative Engine Optimization (AEO/GEO) strategy to ensure MEC products are the answer across Large Language Models (LLMs) and answer engines, linking share of search and answer to conversion outcomes.
Manage MikMak where-to-buy, connecting media spend to retailer conversion and optimizing the path to purchase.
Direct media strategy and budget allocation across emerging channels, prioritizing high-converting findability plays.
Own the myCoke Business to Business (B2B) marketing and media strategy, deepening engagement with commercial partners.
Build and drive the myCoke B2B digital roadmap in partnership with CONA and Coke platform owners.
Define and deliver the B2B funnel scorecard across findability, consideration, conversion, and loyalty, demonstrating platform Return of Interest (ROI).
Own the B2B commercial marketing calendar and campaign execution to achieve myCoke revenue goals.
Build and lead the team, managing vendor, agency, and creator-network partnerships for marketing technology and measurement.
Serve as the cross-functional Subject Matter Expert (SME) connecting brand, sales, media Centers of Excellence (COE), IT, data management, and finance.
Partner directly with the Sr. Director to translate enterprise digital commerce strategy into channel execution.

Requirements

Prefer a Bachelor's Degree in Business Acumen, Digital Marketing Strategy, or related field.
3-5 years of experience in Retail Media and Digital Marketing.
3-5 years of experience in Digital Commerce and Omnichannel experience with a grocery Consumer Packaged Goods (CPG) brand.
Experience with TikTok Shop.
Experience with B2B marketing media campaigns.
Experience in all Microsoft platforms.
Understanding of LLMs for project-based use.
Understanding of digital media.

Skills

Digital Commerce Marketing Technology
Media Strategy
TikTok Shop Management
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
MikMak
Where-to-Buy Conversion
B2B Marketing
Digital Marketing
Media Budget Allocation
Team Leadership
Vendor Management
Agency Management
Creator Network Partnerships
Cross-functional Collaboration
Microsoft Platforms
Large Language Models (LLMs)
Digital Media

Experience Level

3-5 years

Education Level

Bachelor's Degree

Salary/Compensations

$101,250—$135,000 USD

About the Company

Monster Energy is a brand for risk takers, trailblazers, and gamechangers who are raw, unfiltered, and unconventional.
The company culture emphasizes individual drive and defining personal success.
Monster Energy is described as more than a brand; it's a way of life and a mindset.

Equal Opportunity

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
Applicants can review the Know Your Rights notice from the Department of Labor.