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About the Role
Paramount is seeking an Audience Acquisition Specialist to manage the day-to-day execution of paid mobile app user acquisition campaigns for Paramount+ and PlutoTV. This role involves campaign operations, performance reporting, budget management, and serving as a liaison with acquisition partners, focusing on CPA optimization and A/B testing.
Responsibilities
- Build, traffic, and manage paid mobile app user acquisition campaigns across Paramount+ and PlutoTV.
- Manage budget pacing and shifting across the app portfolio, including pacing checks, IO issuance, and reconciliation.
- Own recurring performance reporting, including weekly checks and monthly reporting.
- Coordinate creative delivery and trafficking for top-tier shows and app partners.
- Run end-to-end PlutoTV campaign operations, including media planning, creative delivery, and performance reporting.
- Serve as the day-to-day point of contact across key acquisition partners, managing relationships, optimization, and testing roadmaps.
- Drive performance testing initiatives and ongoing CPA optimization across DSP and partner channels.
- Monitor campaign performance and delivery to ensure campaigns meet flight dates and budgets.
- Collaborate with partners and internal teams to ensure billing accuracy, invoice tracking, and data integrity.
- Collaborate with the larger MACS team to communicate campaign progress, learnings, and updates.
- Monitor competitor activity and industry trends.
- Execute special projects as needed.
- Build and launch mobile app campaigns with accuracy for tags, names, and tracking details.
- Monitor campaign KPIs and pacing to benchmarks.
- Process invoices and ensure timely payment.
- Provide key reports and insights to aid in strategic decision-making across campaigns.
Requirements
- Bachelor’s Degree preferred.
- 1-2+ years of hands-on mobile app user acquisition experience strongly preferred.
- Experience with mobile app acquisition platforms, including app DSPs and partner networks.
- Experience with mobile measurement partners/attribution tools.
- Familiarity with the mobile app measurement ecosystem, including iOS ATT, SKAN attribution, app post-back tracking, and mobile measurement partners.
- Strong computer skills, including advanced knowledge of Microsoft Excel, Word and PowerPoint.
- Ability to multi-task and adapt to a challenging, dynamic environment of multiple priorities and stakeholders.
- Enthusiastic, passionate and robust work ethic.
- Proactive and self-motivated.
- Able to work autonomously and manage routine campaign operations with general direction.
- Flexibility and ability to handle multiple projects at one time.
- Strong verbal and written communication skills, proactively communicating bandwidth and deliverables.
Skills
- Paid mobile app user acquisition
- Mobile app marketing
- App post-back tracking
- iOS ATT measurement framework
- SKAN attribution
- MMP technology (e.g., Kochava)
- Microsoft Excel
- Microsoft Word
- Microsoft PowerPoint
- Project management software (e.g., Asana, Trello, JIRA, Basecamp)
Location
- Burbank, CA
- New York City, NY
Work Type
- On-site
Experience Level
- 1-2+ years
Education Level
- Bachelor's Degree
Salary/Compensations
- $65,000.00 - $85,000.00
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
- Attractive compensation and comprehensive benefits packages
- Generous paid time off
About the Company
- Paramount is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide.
- Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV, among others.
- Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles.
- The company provides innovative streaming services and digital video products, along with powerful capabilities in production, distribution, and advertising solutions.
Equal Opportunity
- Paramount is an equal opportunity employer (EOE) including disability/vet.
- Paramount is proud to be an equal opportunity workplace.
- We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.