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About the Role

The Associate Director, Revenue & Analytics leads ticket & subscription revenue management, pricing, forecasting, sales reporting, and audience analytics for the San Francisco Symphony. This role transforms data into actionable strategies to maximize earned revenue and attendance, strengthen audience retention, and support long-term audience growth.

Responsibilities

Build and maintain season revenue, pricing, capacity, and attendance forecasts.
Develop and recommend pricing, inventory, and dynamic pricing strategies.
Manage dynamic pricing strategy and lead the Symphony's relationship with Digonex.
Evaluate prospective programming, developing revenue and attendance projections and scenario models.
Provide analysis and recommendations to inform subscription pricing, package architecture, and other revenue strategies.
Identify and evaluate new or underdeveloped revenue strategies.
Own recurring ticket sales and audience reporting.
Analyze sales performance and customer behavior using Tessitura, AnalytixLive, Digonex and other tools.
Translate sales and audience data into actionable insights and recommendations.
Develop and maintain dashboards, reports, and analytical tools.
Lead the Symphony's relationship with AnalytixLive and identify opportunities to expand analytical capabilities.
Develop post-campaign, post-season, and longitudinal analyses.
Develop discount and promotional strategies that balance revenue, attendance, inventory, accessibility, and audience-development objectives.
Partner with Marketing and Patron Services on implementation of promotional offers and ticketing setup.
Manage strategy and relationships for external discount and audience-access partners.
Oversee strategy and allocation parameters for complimentary ticket inventory.
Evaluate the effectiveness of promotions, discount channels, rush programs, and complimentary ticket strategies.
Serve as the central Marketing & Sales point of coordination for the revenue and pricing components of new program setup.
Build and maintain the annual master season splits document and associated pricing architecture.
Develop pricing charts for subscription and other patron-facing materials.
Analyze subscription performance and customer behavior to inform pricing, package structure, and future strategy.

Requirements

Bachelor's degree or equivalent combination of education and relevant professional experience.
Approximately 7+ years of progressively responsible experience in revenue management, pricing, sales analytics, business intelligence, customer analytics, financial analysis, ticketing, or a related field.
Demonstrated experience translating complex data into clear business recommendations and actionable strategies.
Track record of introducing new pricing, revenue, or analytical approaches.
Strong quantitative and analytical skills.
Experience developing forecasts, models, dashboards, and performance reporting.
Experience analyzing customer behavior, retention, segmentation, or purchasing patterns.
Experience with CRM, ticketing, business intelligence, or revenue-management systems.
Advanced proficiency with Microsoft Excel or comparable analytical tools.
Interest in emerging analytics technologies, including AI-enabled tools.
Experience with data visualization and analytics platforms.
Strong attention to detail and demonstrated commitment to data accuracy.
Ability to balance long-range strategic analysis with hands-on analytical work and recurring revenue-management responsibilities.
Strong written and verbal communication skills.
Ability to present analytical findings and recommendations clearly to non-technical stakeholders.
Demonstrated ability to work effectively across departments and manage multiple stakeholders, priorities, and deadlines.

Skills

Revenue management
Pricing
Sales analytics
Business intelligence
Customer analytics
Financial analysis
Ticketing
Forecasting
Modeling
Dashboard development
Performance reporting
Customer behavior analysis
Retention analysis
Segmentation
Purchasing pattern analysis
CRM systems
Ticketing systems
Business intelligence systems
Revenue management systems
Microsoft Excel
Data visualization
Analytics platforms
AI-enabled tools

Location

San Francisco, CA

Work Type

Full Time
Hybrid

Experience Level

Experienced
7+ years

Education Level

4 Year Degree

Salary/Compensations

$105139.00 - $118282.00

About the Company

The San Francisco Symphony is among the most adventurous and innovative arts institutions in the United States, celebrated for its artistic excellence, creative performance concepts, award-winning recordings, and standard-setting education and community engagement programs.
The Symphony presents more than 200 concerts and presentations annually for an audience of nearly 350,000 in its home of Davies Symphony Hall and around the Bay Area.
As a cornerstone of its mission, the San Francisco Symphony provides some of the most extensive education and community programs offered by any American orchestra.
In 2001, the SF Symphony became the first American orchestra to launch its own in-house record label, SFS Media.
In 2023, the San Francisco Symphony partnered with Apple for the launch of a new classical music streaming app, Apple Music Classical.
San Francisco Symphony radio broadcasts, the first in the nation to feature symphonic music when they began in 1926, today carry the Orchestra’s concerts across the country.
In 2004, the SF Symphony launched the groundbreaking multimedia Keeping Score series on PBS-TV and the web.
In 2014, the San Francisco Symphony inaugurated SoundBox, an experimental and eclectic live music series.

Equal Opportunity

In alignment with the values statement above, the San Francisco Symphony is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and employees without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.