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About the Role
The Global Marketing Manager, Marketing Excellence will operationalize downstream marketing efforts to gain efficiencies and elevate execution within the Global Electrophysiology Marketing Excellence Team. This role involves engaging with global marketing and regional sales teams to lead or support impactful programs and projects.
Responsibilities
- Lead go-to-market strategies and product launches reporting through integrated marketing business plans.
- Engage with cross-functional teams including global product managers, global stakeholders, and Geos’ peers.
- Oversee the execution of launch plans to ensure successful global product launches.
- Develop and implement best practices for launch excellence, including cross-functional coordination, market readiness, and post-launch evaluation.
- Lead or support global marketing programs on new products or existing portfolios.
- Assist Geos’ marketing teams in execution, including push marketing deliverables, key top account market development strategies, and support of key congresses and symposia.
- Execute consistent branding, messaging, and positioning of the EP product portfolio.
- Analyze data to recommend strategies and tactics for market share gain.
- Collaborate with internal and external stakeholders, including global, regional, and local markets, field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative departments, vendors, and healthcare professionals.
- Remain current on developments in fields of expertise, clinical data, healthcare economics and reimbursement, regulatory requirements, and industry trends.
Requirements
- A four-year degree is required, preferably a bachelor’s degree in business administration, marketing, engineering, or the equivalent.
- 5+ years of progressively more responsible business experience in a class III medical device company or equivalent, including marketing or sales.
- Relevant experience in the field of Electrophysiology.
- Ability to travel approximately 30%, including internationally.
- Seasoned judgment acquired through organizational experience and a demonstrated record of achievements in successfully building a business.
- A substantive knowledge of the medical device industry, health care delivery, and managed care/reimbursement markets and the factors that drive them.
- A thorough understanding of product and market management, physician, and patient marketing.
- Strong verbal and written communication with the ability to effectively communicate at multiple organizational levels (including executives).
Skills
- Global Launches
- Go-to-market strategies
- Product launches
- Integrated marketing business plans
- Cross-functional team engagement
- Launch plan execution
- Best practices for launch excellence
- Downstream marketing
- Global marketing programs
- Market development strategies
- Branding
- Messaging
- Positioning
- Data analysis
- Market share analysis
- Stakeholder collaboration
- Industry trend analysis
- MBA
- Global experience
- Downstream marketing experience
- Professional marketing certification
- Financial metrics tracking
- Leadership skills
- Organizational skills
- Planning skills
- Follow-up skills
- Accountability
Location
- United States > Austin : 8701 Bee Caves Rd
Work Type
- Standard
Experience Level
- 5+ years of progressively more responsible business experience
Education Level
- Four-year degree
- Bachelor's degree in business administration, marketing, engineering, or equivalent
- MBA in a relevant discipline/concentration
Salary/Compensations
- $99,300.00 – $198,700.00
Benefits
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution.
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
- Health and wellness benefits
About the Company
- Abbott is a global healthcare leader that helps people live more fully at all stages of life.
- Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
- Our 122,000 colleagues serve people in more than 160 countries.
- At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
Equal Opportunity
- Abbott is an Equal Opportunity Employer, committed to employee diversity.
- Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.