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About the Role

Razorfish is seeking a data-driven Media Planner with a strong foundation in audience strategy, audience development, and programmatic media. In this role, you'll partner closely with Audience, Programmatic, Analytics, and Media teams to build audience-first strategies, develop data-driven targeting recommendations, and leverage consumer insights to drive smarter marketing decisions and measurable business outcomes across multiple brands.

Responsibilities

Execute, manage, and optimize online media campaigns and programs for agency clients, including auction/exchange-based performance media, audience-based buying, and remarketing campaigns, both independently and in support of Campaign Managers.
Lead audience development, segmentation, and audience management initiatives across brands.
Conduct audience overlap analyses and identify optimization opportunities.
Partner with Programmatic teams to create audience activation and targeting strategies.
Translate audience data and consumer insights into actionable recommendations.
Analyze campaign and audience performance to inform future planning.
Present audience insights and strategic recommendations to clients and internal stakeholders.
Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life cycle.
Maintain and organize campaign-specific materials in team’s shared document repository.
Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns.
Assist in the development of client-facing campaign performance reports.
Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities.
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch.
Traffic campaign tags into ad exchange environments.
Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance.
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable.
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing.

Requirements

Bachelor’s degree or higher in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent.
2-4 years of experience in Media Planning, Audience Strategy, Programmatic Planning, or a related field.
Strong experience with audience segmentation, audience development, and audience strategy.
Solid understanding of programmatic media, DSPs, and audience activation.
Experience with Yahoo DSP & DV360.
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel.
Experience developing data-driven audience recommendations.
Strong client-facing communication and presentation skills.
Ability to analyze campaign performance and audience insights to drive strategy.
Understanding of traditional and interactive media planning elements.
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
Strong analytics, organizational, and communication skills.

Skills

Audience Strategy
Audience Development
Programmatic Media
Audience Segmentation
Audience Management
Audience Overlap Analysis
Audience Activation
Targeting Strategies
Consumer Insights
Campaign Performance Analysis
Microsoft Office Suite
Excel
Client-Facing Communication
Presentation Skills
Analytics
Organization
Communication

Location

Remote

Work Type

Flexible working arrangements
Work Your World Program

Experience Level

2-4 years of experience

Education Level

Bachelor’s degree or higher

Salary/Compensations

USD $60,800.00 - USD $89,600.00/Annually

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Medical coverage
Dental
Vision
Disability
401k
Paid time off

About the Company

At Razorfish, we’re leaders in what's next, helping brands move first through every era of transformation and leading brands into the age of AI.
Named a Most Innovative Agency three years running (2024–2026) by Campaign US.
We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

Equal Opportunity

Razorfish is an Equal Opportunity Employer.
Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.