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About the Role

We’re seeking a Director of Creative Strategy to lead the strategic and conceptual development of cross-channel experiential campaigns. This is a high-impact role for a hybrid strategist-creative who can think at the intersection of culture, audience behavior, brand voice, and immersive experience. As a core member of the leadership team, you’ll drive insights into actionable creative platforms, inspire clients and internal teams, and help position TH as a top-tier strategic partner in the ever-evolving experiential space.

Responsibilities

Translate client goals into brand-relevant, insight-driven creative strategies and experience frameworks.
Own the strategy and storytelling for RFPs, client pitches, and campaign development—crafting strong, clear points of view.
Apply cultural insights, consumer behavior, and trend forecasting to shape relevant, future-forward campaign ideas.
Attend intakes and outline strategy to win the business, review with CCO.
Lead the creation of proposal decks with CCO final approval.
Develop 360 Cross-channel marketing campaigns where applicable.
Support pitches to clients.
During RFP phase, work with CCO, creative strategy manager to build the foundation of the prospective client relationship.
Support active project development to ensure it meets the original vision, client expectations.
Analyze wins/losses, improve agency win rates.
Track insights and trends to support agency’s unique positioning.
Keep abreast of technology innovations and its application for experiential marketing.
Perform copywriting.
Present strategy and creative ideas to executive-level clients with clarity and impact.
Build relationships with key clients, proactively offering new thinking and growth opportunities.
Align strategies to client KPIs, ensuring measurable, business-driving results.
Stay ahead of tech, cultural, and media shifts that shape how audiences engage.
Champion new methods of experiential storytelling—including AR, streaming, AI-driven personalization, and phygital integrations.
Support the agency’s marketing efforts with thought leadership, case studies, and POVs that amplify TH’s voice in the industry.
Support development of Agency marketing materials with the Partner, CCO.
Lead case study generation, including plan for onsite content capture.
Manage website updates.
Create agency marketing newsletters/new business development content.
Manage social media content calendar.
Collaborate with Partner/CCO on agency Thought Leadership and agency positioning.
Manage award submissions.

Requirements

7-12 years in strategic or creative roles across experiential marketing, brand strategy, or integrated marketing.
Proven experience in campaign development, from pitch through execution, including pop-ups, tours, influencer events, conferences, and stunts.
Strong writing and narrative-building abilities, able to clearly connect ideas to business and brand goals.
Deep understanding of 360 marketing, including social strategy, influencer integration, digital platforms, and content ecosystems.
Fluent in Google Slides, and comfortable using collaboration tools (Miro, Notion, Figma, etc.).
Inspiring communicator who can lead cross-functional teams and build client trust.
Curious, culturally in-tune, and always scanning for what's next.
Balanced thinker, creative and analytical, fast-paced yet detail-oriented.
Visionary Mindset: You push boundaries and don’t settle for predictable ideas.
Collaborative by Nature: You lead with empathy and bring teams together around a shared vision.
Detail-Obsessed, Big-Picture Thinker: You know when to zoom in and when to zoom out.
Culture Builder: You help shape a workplace people want to be part of, diverse, kind, driven, and open.

Skills

Experiential marketing
Brand strategy
Integrated marketing
Campaign development
Pop-ups
Tours
Influencer events
Conferences
Stunts
Writing
Narrative-building
360 marketing
Social strategy
Influencer integration
Digital platforms
Content ecosystems
Google Slides
Miro
Notion
Figma
AR
Streaming
AI-driven personalization
Phygital integrations
Thought leadership
Case studies
POVs
Award submissions

Location

Remote-first
NYC
LA
Miami

Work Type

Remote-first
Hybrid

Experience Level

Director
7-12 years

Salary/Compensations

Competitive salary commensurate with experience and leadership level
Annual bonus tied to performance

Benefits

Comprehensive healthcare: medical, dental, vision
401(k) with employer contribution after 1 year
Generous PTO: vacation, sick days, holidays, comp time

About the Company

Founded in 2006, TH Experiential is a creative powerhouse in modern brand experiences.
We specialize in crafting integrated campaigns that combine live events, digital engagement, streaming content, influencer moments, and culture-first storytelling for brands including Nike, Unilever, McDonald’s, Sephora, L’Oréal, DoorDash, eBay, and IKEA.
We’re the go-to partner for Fortune 500 companies, agencies, and visionaries looking to push the edge of experiential marketing, from pop-ups and stunts to immersive conferences and social-first activations.
As experiential continues to rank among the top five marketing channels in brand growth and retention, TH is shaping what’s next.