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About the Role
Abby Care is seeking a VP of Marketing to define and lead the marketing strategy for AI-enabled home care. This senior role will set the standard for storytelling and value proposition articulation, positioning AbbyCare to diverse audiences including caregivers, health plans, providers, and regulators. The VP will lead and grow the marketing team, centralizing content and creative to ensure a unified brand voice.
Responsibilities
- Define category strategy, setting Abby Care's positioning as AI-enabled home care and building differentiating narratives and messaging.
- Ensure brand consistency and a single Abby Care voice across all channels by centralizing content and creative.
- Lead, mentor, and grow the marketing organization, fostering a culture of craft, excellence, and high standards.
- Collaborate with the CEO, executive team, partnerships, product, and health plan strategy teams to align marketing with company goals.
- Drive strategic growth by aligning marketing strategy with a health plan led model, supporting customer acquisition and retention.
- Report on marketing performance, campaign outcomes, and key insights to the CEO and executive team.
- Oversee content, creative, brand, and growth marketing, ensuring all disciplines work from a shared playbook.
- Evaluate and adjust marketing approaches as Abby Care's audiences and market position evolve.
- Manage the marketing budget, directing spend toward initiatives that drive category-defining impact.
- Identify new audiences and opportunities to support AbbyCare's growth in payer and health plan relationships.
Requirements
- 8+ years of marketing leadership experience with experience managing managers.
- Track record of building and scaling a marketing function inside category-defining organizations.
- Demonstrated outsized impact relative to tenure, with early career experience as a generalist across brand, creative, or growth marketing.
- Proven ability to set strategy and execute, zooming from a high-level view to detailed execution.
- Strong track record of leading and growing a marketing team, instilling high craft, high standards, and a culture of excellence.
- Outstanding storytelling and communication skills, with the ability to shift narrative and tone across diverse audiences.
- Solid quantitative skills, with experience leading the marketing function from a data-driven perspective.
- Low ego, high EQ, and a genuine passion for the mission.
- No hesitation to roll up your sleeves even as a senior leader.
- Bias for action and comfort with ambiguity, moving with intention rather than waiting for certainty in a fast-paced startup environment.
- Resourceful and collaborative, with the confidence to bring a strong point of view.
- Ability to work well across teams.
- Employment contingent upon successful completion of a background check, satisfactory references, and any required documentation.
Skills
- Brand Marketing
- Creative Marketing
- Growth Marketing
- Category Strategy
- Narrative Building
- Messaging Development
- Content Management
- Creative Development
- Team Leadership
- Mentoring
- Cross-functional Collaboration
- Data-Driven Marketing
- Storytelling
- Communication
- Budget Management
- Market Analysis
Location
- San Francisco
Work Type
- Full-Time
- Hybrid
Experience Level
- Senior Leadership
- VP Level
Salary/Compensations
- Competitive compensation packages that reflect the value you bring.
Benefits
- Competitive compensation packages
- Comprehensive health coverage (medical, dental, vision)
- PPO with $0 deductible
- Company-funded HSA
- Employer-paid life and disability insurance
- Generous paid time off
- 10 paid company holidays
- HSA contributions
- Optional FSA
- Commuter benefits
- Full coverage of all 401(k) account fees
- Up to 10 weeks of paid parental leave
About the Company
- Abby Care is building the leading AI-native platform for family-led care, addressing the growing care crisis in America.
- The company believes families are the largest untapped caregiving workforce and that technology can empower them to deliver better care.
- Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers.
- Their platform helps health plans and government partners understand, verify, and improve care in the home, expanding access and reducing reliance on higher-cost settings.
- Abby Care partners with leading health plans, providers, and community organizations and is backed by top VCs.
- The company envisions a future where family-led care is a core part of the healthcare system.
Equal Opportunity
- We are an equal opportunity employer and welcome applicants from all backgrounds, consistent with applicable laws.