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About the Role
Coast is seeking its first VP, People to build and lead the People function end-to-end, including People Operations, Total Rewards, Talent, and Culture. This role involves partnering directly with the executive team on organizational design, leadership development, and scaling the company while ensuring foundational HR processes are managed effectively. It's a build role focused on developing a people strategy that aligns with business growth, reporting to the SVP of Operations and leading a growing People team.
Responsibilities
- Build and lead the People function, evolving People Operations into a full People organization with scalable systems.
- Own the People budget and associated tooling decisions.
- Hire, develop, and lead the People team.
- Partner with the executive team and managers on organizational design, headcount planning, and People implications of business decisions.
- Coach managers on hiring, performance, promotions, and difficult conversations, and establish a manager enablement program.
- Serve as a trusted resource for leaders and teammates on complex people issues.
- Design and manage performance review cycles, promotion processes, and career frameworks.
- Implement systems to proactively identify performance and engagement issues.
- Lead recruiting efforts through the Head of Talent, overseeing hiring plans, processes, and candidate experience.
- Partner with hiring managers to maintain a high hiring bar.
- Design compensation philosophy, pay bands, and partner on equity strategy.
- Source and manage benefits, perks, and platforms to enhance employee experience.
- Execute compensation cycles with rigor and fairness.
- Collaborate with leadership on sales compensation plans for commissioned roles.
- Preserve and evolve Coast's culture during periods of growth.
- Lead team events, office experience, and company traditions in both New York and Utah.
- Administer engagement surveys and implement actions based on feedback.
- Ensure compliance with employment laws across all operating locations.
- Develop HR infrastructure, including policies and processes, to support scaling.
- Manage worker classification, wage-and-hour compliance, and commission agreements.
Requirements
- 10+ years in People/HR roles, with experience leading a People function at a high-growth startup that has scaled beyond Coast's current stage.
- Proven track record in designing compensation philosophy, pay bands, and equity strategy, and managing scalable comp cycles.
- Experience coaching managers on performance, promotion, and org design, and building manager enablement programs.
- Experience managing a recruiting team and developing hiring processes that maintain quality during high-volume hiring.
- Deep knowledge of multi-state U.S. employment law and HR compliance, including New York.
- Experience supporting a multi-site workforce with non-exempt and commissioned sales/operations teams.
- Executive presence with strong judgment, discretion, and influencing skills.
- Strong analytical skills, with proficiency in HRIS and compensation data analysis.
- High ownership mindset, with a proactive approach to building processes.
- Experience in fintech, payments, or B2B SaaS is preferred.
- Must be based in New York City, with the ability to be in-office 3-4 days per week.
- Must be able to travel to the Utah office at least once per quarter.
Skills
- Organizational Design
- Headcount Planning
- Leadership Development
- People Operations
- Total Rewards
- Talent Acquisition
- Performance Management
- Career Development
- Culture Building
- HRIS Management
- Payroll Administration
- Benefits Administration
- Compensation Philosophy Design
- Pay Band Development
- Equity Strategy
- Manager Enablement
- Recruiting Process Management
- Employment Law Compliance
- Sales Compensation Design
- Data Analysis
- Influencing
Location
- New York City, NY
- Utah
Work Type
- Hybrid
- Onsite
Experience Level
- Senior Leadership
- VP Level
Salary/Compensations
- $250,000 – $280,000
Benefits
- Medical, dental, and vision insurance
- Flexible paid time off
- Financial wellness tools
- Equity Grant
- 401(k)
- Paid parental leave
- $400 accessories allowance
- Education stipend
- Free lunch every Friday
About the Company
- Coast is re-imagining the U.S. B2B card payments infrastructure for commercial fleets, focusing on modern digital experiences and transparent financial services.
- The company's mission is to deliver modern financial solutions at scale, starting with its Fleet and Fuel Card built on its spend management platform.
- Coast has secured $135 million in funding and employs approximately 130 people across its New York City headquarters and Utah office.
- Coast is committed to building a diverse and inclusive environment.
Equal Opportunity
- Coast is committed to diversity, equity, and inclusion.
- We are building a diverse and inclusive environment, so we encourage people of all backgrounds to apply.
- We're an Equal Opportunity Employer and do not discriminate on the basis of race, color, gender, sexual orientation, gender identity or expression, age, religion, disability, national origin, protected veteran status, or any other status protected by applicable federal, state, or local law.