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About the Role
As a Senior Product Marketing Manager, you will be responsible for planning and executing the product marketing strategy for IDIRA Identity offerings, including IDIRA Identity, Identity Threat Detection and Response (ITDR), and Identity Security. You will be the expert and go-to-market driver for IDIRA Identity, shaping market perception, driving product adoption, and accelerating growth.
Responsibilities
- Own positioning, messaging, and GTM strategy for IDIRA Identity offerings.
- Partner with Product Management to shape market strategy and product vision.
- Translate technical capabilities into clear, compelling customer value.
- Lead product launches, releases, and cross-functional GTM execution.
- Create high-impact content, including blogs, briefs, decks, videos, and sales tools.
- Enable sales and field teams with messaging, competitive guidance, and training.
- Serve as the go-to expert for customers, analysts, sales, and marketing teams.
- Represent Palo Alto Networks at customer meetings, webinars, and industry events.
- Track market trends and competitors across Identity and Identity Security.
Requirements
- Minimum of 5 years of experience in product marketing, preferably in cybersecurity or B2B SaaS.
- Proven track record of developing GTM strategies and executing successful product launches.
- Strong ability to translate complex technical concepts into clear, compelling messaging.
- Excellent written and verbal communication skills, with experience presenting to diverse audiences.
- Experience specifically within the Identity and Access Management (IAM) or Identity Threat Detection and Response (ITDR) space.
- Demonstrated ability to collaborate effectively with cross-functional teams, including Product Management and Sales.
- Strong analytical skills to track market trends and competitive landscapes.
Work Type
- full time
Experience Level
- Senior
Salary/Compensations
- $167,300.00 - $270,600.00/yr
Benefits
- Restricted stock units
- Bonus
- Employee benefits may be found here.
About the Company
- At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life.
- We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking.
- In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry.
- We weave AI into the fabric of everything we do and use it to augment the impact every individual can have.
- We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.
- We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo.
- It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
Equal Opportunity
- We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
- Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
- All your information will be kept confidential according to EEO guidelines.