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About the Role
We are seeking a Field & Growth Marketing Lead to scale predictable pipeline across direct B2B and partner-led motions. This role is responsible for designing, executing, and scaling field and growth programs that directly support revenue goals. You will work closely with Sales, Partnerships, and Revenue Operations to translate strategy into execution and drive measurable pipeline impact. This is a highly visible, hands-on role for someone who thrives in a fast-moving environment and is accountable for results.
Responsibilities
- Build the Field Marketing & Regional Pipeline
- Execute field marketing programs across priority regions and segments in alignment with Sales and Marketing leadership
- Ensure each program is aligned to clear outcomes, including meetings set, pipeline created, and deal acceleration
- Execute partner-driven demand programs
- Work with the Partnerships team to support partner-sourced pipeline and partner-influenced opportunities
- Adapt messaging and programs for indirect sales motions
- Launch scalable growth campaigns
- Test and optimize messaging, offers, and channels to improve conversion and efficiency
- Translate learnings into repeatable growth playbooks
- Act as the primary marketing partner for Sales leaders and reps
- Align programs to territory plans, target accounts and verticals, and quarterly pipeline goals
- Build clear follow-up plans, sales assets, and enablement for every campaign
- Own performance tracking and reporting for all field and growth programs
- Measure impact across pipeline sourced and influenced, cost per opportunity, and conversion rates by channel and partner
- Partner with RevOps to maintain clean attribution and forecasting confidence
- Use data to prioritize what scales, and cut what doesn’t
Requirements
- 4–7+ years of experience in B2B demand generation, field marketing, or growth marketing
- Proven track record of driving pipeline and revenue impact
- Experience working closely with Sales and Partnerships teams
- Strong program management skills with the ability to run multiple initiatives in parallel
- Analytical mindset with comfort using data to guide decisions
Skills
- HubSpot
- Salesforce.com
- LinkedIn Ads
- Google Ads
- ABM
- account-based field marketing
Experience Level
- 4-7+ years
Salary/Compensations
- $140,000 to $180,000
Benefits
- Competitive salary plus variable or bonus tied to pipeline or revenue impact
- Equity participation
- Comprehensive benefits
- PTO
- Company holidays
About the Company
- Terra Security provides agentic AI-powered continuous penetration testing aligned to code changes and evolving attack surfaces, combining a swarm of trained AI agents with human supervision for safety and control.
- Fortune 500 organizations trust Terra to ensure every attack surface is covered across the web, AI, internal apps, APIs, mobile, networks, and the cloud.
- Terra is on track to become the next breakout cybersecurity company with $38 million raised to date, including a $30 million Series A led by Felicis Ventures with participation from Dell Technologies Capital, Silicon Valley CISO Investments (SVCI), SYN Ventures, LAMA Partners, Underscore VC, and Capital One Ventures.