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About the Role
Pace is seeking a Marketing Engineer to develop innovative strategies for pipeline generation. This role involves working across various channels including paid acquisition, AEO, SEO, GTM engineering, direct mail, website experiments, and marketing operations, with a focus on rapid testing and iteration of promising experiments.
Responsibilities
- Launch and test programs across paid, AEO and SEO, outbound, direct mail, account-based campaigns, and other emerging channels.
- Automate research, segmentation, enrichment, personalization, routing, and follow-up using tools like Clay or custom solutions with Claude Code, Codex, Cursor, and APIs.
- Partner with brand, product marketing, and engineering to build landing pages, conversion paths, interactive tools, and experiments that generate qualified demand.
- Connect signals across the GTM stack, identify high-intent accounts, and provide sales with context on who to contact, why now, and with what message.
- Write clear hypotheses, ship quickly, define success upfront, and use results to scale, change, or stop initiatives.
- Develop successful experiments into durable playbooks, automations, and tools for the broader GTM team.
Requirements
- Proven experience taking at least one growth motion from zero to one, with the ability to articulate strategies, outcomes, and learnings.
- Hands-on experience in a combination of paid growth, organic acquisition, SEO or AEO, lifecycle marketing, ABM, GTM engineering, or marketing operations.
- Technical curiosity and comfort with modern GTM tools, APIs, data, and AI-assisted development.
- Understanding that enterprise growth prioritizes quality, timing, and account context over lead volume.
- Experience driving growth for enterprise software, AI, fintech, insurance, or products with complex sales cycles.
- Familiarity with tools such as Clay, Cursor, Claude Code, and/or Codex.
Skills
- Paid acquisition
- AEO
- SEO
- GTM engineering
- Direct mail
- Website experiments
- Marketing operations
- Data analysis
- API integration
- AI-assisted development
- Growth marketing
- Account-based marketing (ABM)
Location
- New York
- London
Work Type
- In-person
Experience Level
- Mid-level
About the Company
- Pace is the AI operations partner for the world's leading insurers, automating insurance tasks with AI agents and expert review.
- The company aims to transform the nearly $400bn annual outsourcing spend in financial services.
- Pace collaborates with major companies globally.
- The team is talent-dense, focused on integrity and ambition, aiming for a $100bn+ outcome across vertical services.
- Pace supports team members' long-term growth, whether as individual contributors, business owners, or team leaders.
- The company is a <40 person team with a presence in New York and London, well-positioned with customers and investors.