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About the Role

Crunchyroll is seeking an SVP/VP Franchise & Title Strategy to transform great anime titles into enduring global franchises that deepen fandom over a lifetime. This leader will shape how titles are nurtured, prioritized, and activated across the Crunchyroll ecosystem, partnering closely with the Chief Content Officer to maximize long-term potential. The goal is to turn exceptional stories into lasting relationships with fans and build franchises that grow far beyond a single season or release.

Responsibilities

Build franchises that live far beyond the screen
Own Crunchyroll’s global Franchise and Title Strategy, defining how acquired titles are prioritized, nurtured, and grown across their lifecycle.
Establish long-term ambitions and multi-year plans for priority franchises, informed by fan insights, market dynamics, and performance.
Connect streaming with theatrical, games, manga, eCommerce, consumer products, events, and other fan experiences to deepen fandom and extend franchise value.
Turn priority releases into global fan moments
Lead the Title Marketing Strategy function, setting the strategy and ambition for how titles are launched and sustained across the Crunchyroll ecosystem and then partnering closely with regional marketing teams and general managers to execute on ambitions.
Establish clear marketing priorities and strategies for key releases, aligning global and regional teams around shared goals.
Build title plans that maximize audience, engagement, and fandom before, during, and beyond launch.
Build a world-class B2B marketing engine for our partners
Build the strategy and capabilities that demonstrate Crunchyroll’s value to licensors, studios, and rights holders.
Showcase how Crunchyroll grows audiences, builds fandom, and creates lasting value for titles and franchises around the world.
Create compelling partner narratives, insights, case studies, and tentpole moments that deepen relationships and reinforce Crunchyroll as a valued global partner.
Create the operating system that turns strategy into action
Serve as the connective tissue across Content, Marketing, Regional teams, and adjacent businesses to align execution around priority titles.
Establish an integrated planning cadence across title marketing, localization, regional activation, commercial businesses, and franchise development.
Partner with Regional GMs to bring local fan and market insights into franchise plans while maintaining a coherent global strategy.
Build the management system and team
Build the operating model, governance, and decision frameworks for managing the title portfolio as an enterprise asset.
Foster a culture of high standards, collaboration, and continuous improvement focused on fans, creators, and Crunchyroll outcomes.

Requirements

Bachelor's degree or equivalent practical experience required.
Deep industry expertise, judgment, and demonstrated results will be valued more heavily than a particular academic pathway.
15+ years of progressively senior experience in entertainment, media, streaming, film/television, games, consumer products, franchise management, or another IP-driven business.
Significant experience building and growing entertainment franchises over multiple years, beyond individual releases or marketing windows.
Demonstrated success in recognizing growth opportunities within an existing portfolio and mobilizing organizational focus and investment behind them.
Experience developing integrated franchise strategies across streaming, theatrical, games, commerce, consumer products, events, publishing, and other extensions.
Deep experience partnering with creators, studios, publishers, licensors, and rights-holders, ideally including Japanese partners.
Experience setting global title and franchise strategy, priorities, and investment frameworks that regional and functional teams translate into execution.
Demonstrated ability to orchestrate complex initiatives across Content, Marketing, Commercial businesses, Product, and Regional teams through influence rather than direct ownership.
Strong international experience connecting franchise ambition, partner priorities, and audience needs across markets.
Experience improving partner-facing workflows and establishing measures for franchise health, growth, and long-term value.
Native to Business level bilingual Japanese and English language skills
Direct anime and Japanese entertainment experience is highly desirable; candidates from adjacent fandom-driven businesses should demonstrate fluency in creator/rightsholder ecosystems and global franchise building.

Skills

Franchise Strategy
Title Strategy
Marketing Strategy
Global Strategy
Bilingual Japanese and English

Location

Hybrid

Work Type

Hybrid Work Schedule

Experience Level

15+ years of progressively senior experience

Education Level

Bachelor's degree or equivalent practical experience

Benefits

Competitive Salary
Health Insurance through Sony Kenko Hoken Kumiai
401(k) Retirement Plan
Allowances for Gym & Wellness, Cellphone, Meals, Commuting
Crunchyroll Premium account
Professional Development
Company's Paid Parental Leave (up to 22 weeks for birthing parents, up to 12 weeks for non-birthing parents)
Paid Time Off
Flex Time Off
5 Yasumi Days
Half-Day Fridays during the summer
3 Obon Summer Yasumi Days
Winter Break

About the Company

Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community.
We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave.
Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love.
Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Equal Opportunity

Our mission of helping people belong reflects our commitment to diversity & inclusion. It's just the way we do business.
We are an equal opportunity employer and value diversity at Crunchyroll.
Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.