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About the Role

The Luminos Fund seeks a Digital Marketing Manager to increase awareness and support for its education mission by growing its online presence, engaging prospective donors and influencers, and driving quantifiable engagement and support. This role will manage social media, digital audience growth, and outreach for fundraising and awareness campaigns, with a key focus on expanding the online individual giving program.

Responsibilities

Build Luminos’ online individual giving strategy, including designing and launching a new program.
Develop distinct messaging and content for individual donors.
Create and implement a post-giving engagement plan to deepen donor relationships.
Manage Luminos’ presence on third-party online giving platforms.
Plan and execute email marketing campaigns in Mailchimp.
Build and maintain audience segments, automated journeys, and A/B tests for email marketing.
Lead digital outreach for major fundraising and awareness campaigns.
Plan digital promotion and follow-up for fundraising campaigns and events.
Own the day-to-day management of Luminos' social media channels.
Adapt content into effective platform-specific social media posts and campaigns.
Develop and test strategies to reach prospective donors and supporters via social media.
Identify and collaborate with relevant creators, advocates, and digital partners to extend Luminos' reach.
Partner to enhance the donor experience on the Luminos website, particularly on campaign and donation pages.
Coordinate updates to campaign and fundraising pages.
Use Salesforce and other tools to understand supporter engagement and recommend experience enhancements.
Be accountable for annual online giving targets, including growth in online contributors, revenue, and retention.
Set data-informed goals for social, email, web, and digital fundraising efforts.
Report on reach, engagement, audience growth, and conversions with recommendations.
Align marketing activity with organizational messaging, program evidence, and the communications calendar.
Stay current on best digital marketing practices and recommend experiments.

Requirements

Bachelor's degree required.
5 years of progressively senior professional experience in digital marketing, communications, or fundraising, ideally in a nonprofit or mission-driven setting.
Proven experience with email marketing platforms (Mailchimp strongly preferred), including audience expansion and segmentation.
Experience with Salesforce or a comparable CRM, including using data to track engagement and inform strategy.
Experience using AI tools to achieve goals and streamline workflows (e.g., Claude).
Experience building or growing online individual giving or digital fundraising programs, with a track record of increasing donors and donor retention.
Demonstrated experience managing social media accounts and content calendars across major platforms, in real-time, with accuracy, and with urgency.
Exceptional writing and editing skills, with the ability to adapt tone and messaging for different audiences.
Comfort with analytics and reporting tools, and a data-informed approach to decision-making.
Experience with online donation platforms (e.g., Fundraise Up) and basic design tools (e.g., Canva) is a plus.
Experience working with celebrities, influencers, partners, and/or paid digital campaigns is a plus.
Excellent organizational skills and the ability to manage multiple projects and deadlines simultaneously.
Interest in global education, evidence-based approaches to learning, and locally led development.
Strong interpersonal skills and the ability to collaborate effectively across teams and time zones.
Ability to complete online application with resume/CV and cover letter.
Ability to share 1-2 examples of digital marketing or donor communications work.

Skills

Digital Marketing
Communications
Fundraising
Social Media Management
Digital Audience Growth
Email Marketing (Mailchimp)
CRM (Salesforce)
AI Tools (Claude)
Online Individual Giving
Digital Fundraising
Content Creation
Analytics and Reporting
Online Donation Platforms (Fundraise Up)
Design Tools (Canva)
Influencer Marketing
Paid Digital Campaigns
Organizational Skills
Interpersonal Skills
Collaboration

Location

Boston
London
Remote (within U.S. Eastern Time and GMT time zones)

Work Type

Full-time
Occasional travel

Experience Level

5 years of progressively senior professional experience

Education Level

Bachelor's degree

Salary/Compensations

Commensurate with experience and location

About the Company

The Luminos Fund is an international nonprofit bringing education opportunities to the world's most vulnerable children.
Provides transformative education programs to thousands of vulnerable children each year, helping them catch up to grade level and prepare for lifelong learning.
Works in partnership with community-based organizations in sub-Saharan Africa and the Middle East.
Scales up its accelerated learning program through the Luminos Method, an evidence-based approach.
Supported by funding partners including Cartier Philanthropy for People and Nature, the Gates Foundation, UBS Optimus Foundation, and UNICEF.
Recognized globally for achievements, receiving awards such as the Klaus J. Jacobs Best Practice Prize, Library of Congress International Literacy Award, Lipman Family Prize, WISE Award, and HundrED Global Innovation Award.
Core Beliefs and Values: Every child is capable of learning, focus on children's joy and well-being, embrace assessment and learning, celebrate and empower local leadership, use evidence and data, celebrate unique contexts and cultures, act with integrity, take initiative, build an inclusive organization, build deep relationships with supporters.

Equal Opportunity

The Luminos Fund is an equal opportunity employer.
Celebrates diversity and is committed to creating an inclusive environment for all employees.
All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status.