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About the Role
Forbes Advisor is seeking a Paid Social Lead with deep experience in the affiliate space on Meta, motivated to build a playbook for profit at scale across diverse categories. This role is ideal for someone who enjoys team leadership, solving complex marketing challenges, and delivering profit at scale. The successful candidate will define and grow the paid social strategy, build a high-performing team, and thrive in a 'start-up' environment with a problem-solving attitude and excellent team management skills.
Responsibilities
- Define and execute Paid Social marketing strategy roadmap.
- Build a high performing Paid Social team to deliver on strict revenue and profit targets.
- Lead the team to deploy and optimize ad campaigns across paid social platforms, including Meta, TikTok, YouTube and other opportunities as they arise.
- Work with various stakeholders across global offices to align with business goals.
- Discover and surface additional product/services via competitor research that show signs of being promising business opportunities within the paid social affiliate space.
- Lead with best performance marketing practices, and continuously improve marketing opportunities across the verticals.
- Design workflows and guides to consistently upskill and improve the Paid Social team.
- Build excellent working relationships with our affiliate partners.
- Work with internal teams to help guide tracking, reporting and automation requirements.
- Work with the Digital Experience team to improve landing page experience and conversion rate via A/B testing.
- Provide regular reporting and updates on strategy roadmap to the Leadership Team.
- Conduct performance reviews and work with direct reports on career development.
Requirements
- 6+ years of experience of performance marketing on Paid Social platforms, in a data driven environment.
- Overall fluency in using ad serving technologies, platforms, and tools.
- Excellent quantitative and analytical abilities, able to generate actionable insights from data analysis that translate into valuable marketing decisions.
- Team player with all-hands-on-deck attitude and an entrepreneurial mind-set.
- Experience in Affiliate Marketing and/or LeadGen.
- Ability to build out and lead a high performing team.
- Forward thinking, always looking to improve existing activity and identify new opportunities.
- Strong communication, organizational and collaboration skills.
- Experience with A/B testing, optimization, and constant iteration.
- Proficient with Excel.
Skills
- Paid Social
- Meta
- TikTok
- YouTube
- Affiliate Marketing
- LeadGen
- A/B testing
- Performance Marketing
- Excel
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
About the Company
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Equal Opportunity
- Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
- This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.