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About the Role
The Client Development Manager is responsible for designing and implementing an information management system to support brand building, segmented marketing, and engagement with key stakeholders. This role ensures effective CRM utilization (HubSpot), data integrity, and the development of reporting tools.
Responsibilities
- Supervise data cleanup and ensure data integrity.
- Create and utilize analytics to focus marketing and sales strategies.
- Transform data into meaningful insights about the addressable market.
- Understand brand strategy and gallery participants.
- Understand CRM features and functionality for marketing and sales impact.
- Collaborate with Marketing and Sales Senior Staff to map visitor journeys and develop client profiles.
- Customize data fields to reflect visitor journeys and yield useful reporting.
- Apply segmentation rubrics for contacts in the CRM.
- Link galleries, artists, collectors, curators, and media where relationships exist.
- Manage the pipeline of prospects, visitors, and VIPs, reporting on conversion, sales, and retention.
- Identify emerging collectors needing information and education.
- Connect buyers with relevant works.
- Recommend digital content to re-ignite interest.
- Enable targeted digital marketing campaigns to cross-promote galleries and artists.
- Use web traffic, ad CTR, and IG engagement to recommend campaign strategies.
- Leverage media coverage by distributing it to interested parties.
- Recommend dynamic lists for invitations and communications to increase conversion and retention.
- Track engagement and purchasing across all sales channels.
- Provide actionable insights to Sales, VIP, and Sponsorship teams.
- Partner with Project Management to ensure CRM consistency.
- Audit CRM usage, compliance, and address training gaps.
- Ensure CRM optimization and vendor follow-through on enhancements.
Requirements
- Minimum of 5 years marketing or sales experience.
- Experience in using and/or administering a robust CRM.
- Experience with AI integration and training AI agents.
- Close working relationships across marketing and gallery sales teams.
- Clear oral and written communication.
- Passionate about the art world and driven to mine business intelligence.
- Meticulous and detail-oriented approach to all tasks.
- Creative problem-solving.
- Consistency and reliability.
- Models a professional way of working.
- Detail-oriented and capable of prioritizing and executing multiple tasks in a fast-paced environment.
- Project Management certification or equivalent past project track record.
Skills
- Salesforce
- HubSpot
- AI integration
- MS Office Suite
Location
- 605 Third Avenue office
Work Type
- Hybrid
Experience Level
- 5+ years
Education Level
- BA in Digital Marketing, e-Commerce, Data Management, Information Management
Salary/Compensations
- $74,000 — $80,000
Benefits
- In-person and online social events
- Charity day participation
- Colleague groups and networks
- Up to four days per year to volunteer
- Charity match funding
- Bespoke training and learning
- Mentoring platforms
- On-demand access to thousands of courses on LinkedIn Learning
- Internal job move support
- 15 days PTO rising to 20 after three years and 25 after six years
- 10 national holidays
- Birthday leave day
- Up to four weeks per year to work remotely
- 401k match
- Health, vision and dental insurance
- Parental leave
- ESPP offering company shares at a minimum 15% discount
- EAP assistance
- Mental health first aiders
- Free access to a wellness app
- Global awards and kudos programs
About the Company
- Informa Markets creates global platforms for industries to trade, innovate and grow.
- Organizes over 450 large-scale branded and transaction-led events in over a dozen specialist markets.
- Provides data and digital content, as well as year-round online platforms.
Equal Opportunity
- We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen.
- If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.
- Requests for reasonable adjustments or accommodations during the hiring process will be reviewed and considered in confidence.
- At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed.
- Formally an Equal Opportunities Employer.
- Decisions are based on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.