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About the Role
Develop and refine the consumer marketing strategy for FIJI Water, collaborating with creative agencies and product development teams on marketing plans, implementation, and new packaging development.
Responsibilities
- Co-lead annual brand planning process, including setting the calendar, coordinating cross-functional activities, managing timelines, and ensuring timely completion of deliverables.
- Manage effective execution of marketing plans and campaigns.
- Manage new product development initiatives, project-managing cross-functional activities for successful, on-time launches and consistent brand positioning.
- Write creative briefs and manage the in-house creative agency's activities, providing direction for marketing/creative materials and ensuring consistent creative execution and integrated campaigns.
- Develop, maintain, and communicate compelling brand positions and USPs, providing creative direction and ensuring alignment with target audiences.
- Utilize category and consumer insights to identify growth opportunities and drive innovation in product development and marketing initiatives.
- Partner with Sales and Consumer Insights & Innovation teams to monitor industry activity, trends, category landscapes, distribution, brand share, promotional effectiveness, and competitive developments.
- Analyze data and create strategic recommendations for leadership.
- Oversee integration of PR, digital, and social media strategies to drive brand visibility and loyalty.
- Develop and manage the marketing budget for the Brand.
- Build collaborative relationships with Sales, Finance, Operations, and Product Development.
Requirements
- 5-8 years of proven success in brand management or consumer marketing within CPG; food or beverage experience is a plus.
- Solid understanding of advertising, digital/social media marketing, consumer promotions, POS marketing, PR, and syndicated data (e.g., IRI or Nielsen).
- Strong cross-functional project management skills, including leading new product development efforts.
- Excellent written and oral communication and presentation skills.
- Strong analytical skills and attention to detail.
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment without much direction or supervision.
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving.
- Advanced Excel and MS PowerPoint skills required.
Skills
- Brand Management
- Consumer Marketing
- CPG Marketing
- Marketing Plan Development
- New Product Development
- Creative Brief Writing
- Project Management
- Brand Positioning
- Consumer Insights Analysis
- Digital Marketing
- Social Media Marketing
- PR Strategy
- Budget Management
- Cross-functional Collaboration
- Data Analysis
- Excel
- MS PowerPoint
Location
- West Los Angeles, CA
Work Type
- Hybrid
Experience Level
- 5-8 years
Education Level
- BA required
- MBA strongly preferred
Salary/Compensations
- $130,000 - $145,000
Benefits
- Top-notch medical coverage
- Comprehensive vision and dental plans
- 401k with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Engaging employee community groups
- Cash rewards for healthy habits and fitness reimbursements
- Library of on-demand fitness videos
- Clear paths for career progression and internal mobility
- Dedicated Learning and Organizational Development department
- People Manager and leadership training, webinars, and eLearning courses
- Company-wide mentorship program
- Continuous Improvement Training
- Wonderful Giving program
- Wonderful Neighbor community service projects
About the Company
- Since 1996, FIJI Water has embodied what it means to be Earth's Finest Water®, sourced from the islands of Fiji. It is the No. 1 premium imported bottled water brand in the United States and is sold in more than 80 countries worldwide, known for its iconic square bottle, unique mineral profile, and soft smooth taste.
- FIJI Water is committed to doing business responsibly and seeking opportunities to make a difference through the FIJI Water Foundation, one of the largest philanthropic organizations in Fiji, focusing on education, clean water access, environmental sustainability, health and wellness, emergency relief, and community development.
- The Wonderful Company is an Equality Opportunity Employer committed to creating a diverse workforce with a deep culture of acceptance, equity, and inclusion.
- Wonderful ranked as #1 in PEOPLE’s “100 Companies That Care” list and was named one of Fortune magazine’s 100 Best Companies to Work For.
- The company has invested more than $2.5 billion in education, health and wellness, community development, and sustainability initiatives across California’s Central Valley, Fiji, and the world.
Equal Opportunity
- The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement.
- We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
- EEO is the law