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About the Role
This role is for a media-focused individual with experience in team culture, planning, and buying around performance goals. The ideal candidate will develop media plans, make media buys supporting client business objectives, manage campaigns, and mentor team members. The role involves working with television, streaming video/CTV, and audio media.
Responsibilities
- Have active experience in Direct Response, performance media, streaming video and audio, general market media buying
- Build media plans across linear and/or streaming video
- Implement media plans and strategies across different types of clients and goals
- Manage and maintain linear and/or streaming video and audio campaigns to ensure goals and pacing are met
- Engage confidently with clients to discuss media topics
- Reallocate spending by station/network/publisher as needed
- Negotiate and purchase high-quality, profitable buys across linear and/or streaming video and audio
- Maintain deep vendor expertise, including tracking ratings trends, pricing fluctuations, programming changes, vendor demographics, opportunities, and makegoods
- Communicate details about buys, station clearances/options, marketplace updates, and research with supervisors and Directors
- Maintain media-buy clearances while meeting client goals
- Resolve discrepancies in a timely manner and complete assignments within deadlines
- Analyze media and reports
- Ensure SVP, VP, directors, and other supervisors are aware of campaign updates/issues and media buys
- Coordinate cross-department collaboration to meet client needs and deadlines
- Aid and build in the career development and mentorship of coordinators, associates, and buyers
- Oversee personnel as needed
- Understand the functions of other departments and the Media Investment department's role in the company
- Have a basic understanding of MediaMath and know how to build a buy and plan media
- Have experience buying local market across linear and audio (preferred but not required)
- Work on and/or oversee other miscellaneous projects and reports as needed
Requirements
- 4+ years of experience in a media buying and planning role, both in linear and/or streaming video and audio
- National DRTV experience (preferred but not required)
- Solid technical and negotiating skills
- Detail-oriented and accurate with numbers
- Working knowledge of Mediaocean buying software and TechEdge planning software (preferred but not required)
- Proficient at problem-solving and brainstorming for thoughtful solutions
- Intermediate proficiency with Excel and other Microsoft Office applications
- Experience in using various media research tools, such as Kantar, Nielsen, Innovid, and SRDS (preferred but not required)
Skills
- Direct Response
- Performance media
- Streaming video
- Audio media buying
- General market media buying
- Media planning
- Media buying
- Campaign management
- Client engagement
- Vendor expertise
- Media research tools
- Excel
- Microsoft Office Suite
- Problem-solving
- Negotiation
Location
- Hybrid
Work Type
- Hybrid
Experience Level
- 4+ years
Education Level
- Bachelor's degree (B.A.)