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About the Role
The Global Public Relations & Influencer Marketing Assistant supports the development and execution of global PR, influencer, advocacy, and creator marketing activities for Coty's EU colour cosmetics brands. This role involves coordinating influencer campaigns, providing PR support, monitoring trends, managing content, and ensuring efficient program execution. It's an opportunity for an ambitious marketer to gain experience in global brand building, creator marketing, communications, and consumer culture within the beauty industry.
Responsibilities
- Assist with the creation and distribution of press materials, launch information, and brand assets.
- Coordinate product samples, press packs, and event materials for media and influencer initiatives.
- Support the management of media lists and journalist databases.
- Monitor media coverage and compile regular PR reports.
- Assist in maintaining brand messaging consistency across all external communications.
- Support agency relationships and day-to-day project coordination.
- Support the planning and execution of global influencer marketing campaigns.
- Assist with influencer identification, benchmarking, and community mapping.
- Maintain influencer databases, talent trackers, and campaign contact lists.
- Coordinate seeding programmes, product gifting, and campaign fulfilment activity.
- Support creator contracting, briefing processes, and campaign administration.
- Assist with content collection and organisation from influencers and creators.
- Monitor creator content performance and campaign delivery against agreed KPIs.
- Support the execution of global advocacy campaigns from planning through implementation.
- Assist in briefing markets and sharing campaign toolkits and assets.
- Coordinate timelines, approvals, and deliverables across agencies, creators, and internal stakeholders.
- Ensure campaign materials are organised and accessible for global and local teams.
- Support campaign reporting and post-launch evaluation.
- Monitor beauty, fashion, entertainment, social media, and cultural trends impacting consumers.
- Track emerging creators, platforms, and influencer trends to identify future opportunities.
- Conduct competitor benchmarking and advocacy programme analysis.
- Gather insights from social listening, creator activity, media coverage, and consumer behaviour.
- Share regular trend updates and inspiration with the wider marketing team.
- Support planning and execution of global PR events, influencer activations, and launch experiences.
- Assist with guest list management, logistics, and event coordination.
- Help organise product displays, event materials, and brand experiences.
- Coordinate event reporting and content capture following activations.
- Maintain campaign trackers, calendars, budgets, and project documents.
- Support invoice processing, purchase orders, and agency administration.
- Assist in managing timelines to ensure projects are delivered on schedule.
- Support preparation of presentations, reports, and recommendation documents for senior stakeholders.
- Support tracking of influencer, advocacy, and PR performance metrics.
- Assist in measuring earned media value, VIT, reach, engagement, and campaign effectiveness.
- Contribute to post-campaign reviews and learning recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Creative Writing, Business, or related field.
- Strong understanding of the beauty, fashion, and creator landscape.
- Excellent organisational and project management skills.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Confident communication and stakeholder-management skills.
- Analytical mindset with an interest in performance measurement and reporting.
- Proficiency in Microsoft PowerPoint and Excel.
- Passionate about beauty, culture, creators, and consumer trends.
- Curious, proactive, and eager to learn.
- Highly collaborative with a positive can-do attitude.
- Strong attention to detail and commitment to excellence.
- Comfortable working in a fast-paced global environment.
- Creative thinker with strong commercial awareness.
Skills
- Public Relations
- Influencer Marketing
- Advocacy Marketing
- Creator Marketing
- Project Management
- Trend Monitoring
- Content Administration
- Reporting
- Microsoft PowerPoint
- Microsoft Excel
- Communication
- Stakeholder Management
- Analytical Skills
- Commercial Awareness
Location
- London
Work Type
- 13 months
- Immediate starting
Education Level
- Bachelor's degree in Marketing, Communications, Public Relations, Creative Writing, Business or related field
About the Company
- Coty is a global leader in beauty, ranked World #1 in Fragrance and World #3 in Colour Cosmetics.
- Our iconic portfolio of brands is sold in over 150 countries worldwide.
- We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.