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About the Role
Guerlain seeks to accelerate its key differentiator and unique competitive advantage in the US by developing and nurturing a high-value portfolio of private clients and establishing a new corporate sales unit. This role will focus on identifying new growth opportunities, enhancing brand desirability, and building long-term relationships with key partners and clients.
Responsibilities
- Develop and nurture a high-value portfolio of private clients by identifying new recruitment opportunities and leveraging existing and new networks.
- Design and activate high-profile, exclusive brand experiences and events in partnership with Marketing to strengthen desirability and deepen client relationships.
- Identify local levers and utilize HQ-developed tools and assets to elevate client experiences, ensuring global consistency in TOP client treatment.
- Develop a PEX and bespoke fragrance dedicated action plan from client identification, events and experiences, training, sales, and follow-up.
- Define and execute short-, medium-, and long-term strategies to deliver ambitious sales and P&L objectives.
- Lead Private Sales in the US, optimizing sales activities to maximize profitability, market share, turnover, and sales volume.
- Ensure close alignment and collaboration with key internal stakeholders to drive sustainable business performance.
- Develop and drive Corporate Sales in the US, from prospecting potential clients to crafting tailored proposals and overseeing final delivery.
- Build a new network of business opportunities across multiple segments, including B2B, weddings, events, and other high-value occasions.
- Identify new revenue streams, establish long-term relationships with key partners and clients, and build a sustainable Corporate & Events business.
- Define clear tools, objectives, KPIs, and targets for the new corporate sales business unit.
- Define the commercial offer, pricing strategy, legal terms, and financial conditions, ensuring compliance with Guerlain's rules, standards, and ethical principles.
- Establish a robust and sustainable commercial model balancing business growth, profitability, brand equity, and long-term value creation.
- Foster meaningful synergies and strategic partnerships to elevate the Maison.
- Act as the key contact for co-eventing or co-partnership initiatives, leveraging synergies with spas, hotel partners, LVMH brands, and other strategic partners.
- Guide and develop partnerships strategies and their orchestration.
- Support private and corporate missions by ensuring full leverage of private and corporate relationships.
Requirements
- More than 10–15 years of experience in customer marketing within the luxury sector (retail, hospitality, concierge services, etc.).
- Strong entrepreneurial mindset with the ability to explore new areas, define scope, bring stakeholders together, and engage them.
- Recognized expertise in high-end clientele with a proven ability to develop effective action plans and transform sales.
- Possess a network of (U)HNWIs contacts and great social and networking skills deeply rooted in the local community.
- Excellent ability to operate in a demanding environment.
- Natural leadership, excellent interpersonal skills, and the ability to bring together and engage a wide range of internal and external stakeholders.
- Strong team spirit, agility, responsiveness, and a solution-oriented mindset.
- Ability to prioritize and manage complexity with a high degree of autonomy.
- Fluent/bilingual in English.
- Full proficiency in Microsoft Office.
Skills
- Customer marketing
- Luxury sector experience
- Entrepreneurial mindset
- High-end clientele expertise
- Sales transformation
- Networking
- Social skills
- Leadership
- Interpersonal skills
- Stakeholder engagement
- Team spirit
- Agility
- Responsiveness
- Solution-oriented mindset
- Prioritization
- Complexity management
- Autonomy
- Fluent English
- Microsoft Office proficiency
Location
- US
Work Type
- Full-time
Experience Level
- 10-15+ years
Salary/Compensations
- USD 160,000.00 - USD 180,000.00
About the Company
- Guerlain is an iconic luxury French Perfume & Cosmetics brand, part of the LVMH Group, with a history dating back to 1828.
- The company explores, innovates, and perfects Fragrance, Skincare, and Makeup through daring creators and timeless know-how, inspired by Nature and Art.
- Guerlain is committed to preserving biodiversity, innovating sustainably, acting for the climate, and creating a positive social impact, with a special focus on protecting bees.
- The House has a unique strength in its VIC and VVIC clients, who account for a significant portion of SO Retail sales in the US.
Equal Opportunity
- All of your information will be kept confidential according to EEO guidelines.