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About the Role
Develop and optimize marketing campaigns across various channels, including offline and paid social. Enhance social media presence and create authentic content in collaboration with the community team. Refine brand tone of voice and manage SEO optimization. Support customer journey and CRM activities. Assist with B2B and supply marketing for new and existing locations. Monitor marketing budgets and KPIs, analyzing data for optimization.
Responsibilities
- Conceive, implement, and optimize marketing campaigns from offline activities to paid social.
- Continuously develop marketing activities.
- Develop social media activities and collaborate with the local community team to create authentic and inspiring content.
- Develop a sense for the brand's language and tone of voice.
- Be responsible for the further development of content for various channels and their SEO optimization.
- Accompany residents along the customer journey.
- Identify opportunities to further develop communication and CRM activities.
- Support the real estate and development team with targeted B2B and supply marketing activities around existing and new locations.
- Keep an eye on marketing budgets and relevant KPIs.
- Analyze campaign data and derive concrete optimization potentials.
Requirements
- Minimum of 2 years of relevant professional experience in marketing, ideally in Co-Living, Real Estate, Hospitality, Lifestyle, or D2C.
- Practical experience in the conception and implementation of online marketing, social media, SEO, and content campaigns.
- Familiarity with common marketing tools and ad platforms.
- Good understanding of numbers and ability to interpret campaign data and performance KPIs to derive concrete learnings.
- Experience in managing marketing projects from idea to implementation.
- Structured work approach and willingness to take responsibility for tasks.
- Creative, hands-on, and communicative personality with a good sense for trends and brand aesthetics.
- Ability to work independently.
- Very good English language skills.
- At least good German language skills, both written and spoken.
Skills
- Brand & Campaign Management
- Social Media Strategy
- Content Strategy
- Tone of Voice
- SEO
- Customer Journey
- CRM
- Supply Marketing
- Expansion Marketing
- Performance Marketing
- Budget Management
- Online Marketing
- Paid Social
- Marketing Tools
- Ad Platforms
- Data Analysis
- Project Management
- Trend Awareness
- Brand Aesthetics
Experience Level
- Minimum 2 years relevant professional experience
Benefits
- Opportunity to work on an emerging, innovative business model shaping the future of urban living globally.
- Exciting and varied responsibilities in a growing company with the chance to make an impact and contribute to success.
- Startup culture with flat hierarchies, open communication, and a positive international work environment.
- Collaboration with passionate individuals driving innovative ideas.
About the Company
- Revolutionizing the future of living and co-living with exceptional atmosphere, stylish apartments, inviting social areas, and exciting events.
- Offering apartments for long-term residents and hotel rooms for short stays.
- Aiming to bring together a community of inspiring and open-minded people to live, connect, have fun, and create together.
- A young, dynamic, and international team that believes every idea can make a difference.
- Seeking passionate team members to shape the future of living and create the best community in the world.