Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Tailor your resume to this Marketing Communications Specialist role.
Rezi rewrites your resume against Armstrong Fluid Technology's job description. Free.
Tailor your resume to this Marketing Communications Specialist role.
Rezi rewrites your resume against Armstrong Fluid Technology's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Marketing Communications Specialist posting at Armstrong Fluid Technology — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Marketing Communications Specialist posting at Armstrong Fluid Technology — free, in seconds.
About the Role
The Marketing Communications Specialist will translate complex product, technology, and brand messages into clear, engaging content across digital, print, and social channels. This role supports long-term growth by building scalable content capability and suits a hands-on writer with strong digital marketing and SEO knowledge.
Responsibilities
- Plan, write, and publish landing pages, web copy, blogs, digital marketing campaigns, email and newsletter content.
- Own SEO for content creation, including keyword research, on-page optimization, metadata, and internal linking.
- Monitor digital performance using analytics tools and apply insights to improve content and user experience.
- Plan, write, and execute the regional social media content calendar across social channels.
- Adapt key messages and campaigns into engaging posts, short-form video scripts, and visual content concepts.
- Manage community engagement and use performance data to grow reach, engagement and followers.
- Write case studies, brochures, flyers, and trade show and event materials.
- Partner with product teams to translate technical information into clear, accurate, and customer-friendly content.
- Ensure all materials are consistent with brand guidelines and manage production timelines.
- Identify and build relationships with industry influencers, trade media, associations, and thought leaders.
- Equip employees and sales teams with ready-to-share content, guidelines, and training.
- Partner with Strategic Marketing, Offering Management, and Sales teams to align content with regional priorities.
- Coordinate with agencies, freelancers, and vendors to deliver content on time and on budget.
- Contribute to campaign planning and content governance.
Requirements
- 5+ years of B2B content writing experience, with a portfolio demonstrating strong B2B writing across formats and channels.
- Demonstrated multichannel storytelling skills, with the ability to adapt a single message for digital, print, social, and internal audiences.
- Technical writing skills, with the ability to translate complex technical and product information into clear, engaging content.
- Strong knowledge of SEO, including keyword research, on-page optimization, content performance analytics, and search best practices.
- Expert in the use of AI tools for content creation and optimization.
- Experience with content management systems (CMS), social media management tools, and web analytics platforms (e.g. Google Analytics).
- Ability to manage multiple projects at the same time in a fast-paced environment.
- Proficiency in Microsoft Office Suite.
- Project Management skillsets are a baseline expectation for the role.
- Excellent written and verbal communication skills, with strong attention to detail.
- Creative thinker with a natural instinct for storytelling.
- Ability to simplify complexity and make technical topics accessible to diverse audiences.
- Strong relationship-building skills with internal and external stakeholders.
- Ability to analyze data and derive actionable insights.
- Collaborative, adaptable, and comfortable working to deadlines.
Skills
- Digital Marketing
- SEO
- Content Creation
- Content Strategy
- Copywriting
- Storytelling
- Social Media Management
- Community Engagement
- Content Management Systems (CMS)
- Web Analytics
- Microsoft Office Suite
- Project Management
- AI Tools for Content Creation
Experience Level
- 5+ years of B2B content writing experience
Education Level
- Degree in Marketing, Digital Marketing, Communications, Journalism, or a related field
About the Company
- Strong marketing communications make complex ideas clear, relevant, and memorable.
- This role helps Armstrong build awareness, strengthen engagement, and support growth by creating consistent, compelling content across digital, print, and social channels.