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About the Role
The Global Digital & E-Commerce Assistant supports the development and execution of digital marketing and e-commerce initiatives for a portfolio of colour cosmetics brands. This role drives best-in-class digital experiences to build brand awareness, consumer engagement, and online sales performance by coordinating digital campaigns, managing e-commerce content, reporting on performance, and analyzing trends. It offers an ideal opportunity for an ambitious marketer to gain experience in digital marketing, online retail, omnichannel activation, and modern consumer engagement within a fast-paced global beauty environment.
Responsibilities
- Support the creation, organisation, and deployment of e-commerce content across retailer and brand.com environments.
- Assist with product page optimisation including imagery, copy, claims, and educational content.
- Coordinate launch assets for key retail and marketplace partners.
- Help maintain digital merchandising standards and online shelf excellence.
- Support retailer-specific activations and promotional opportunities.
- Assist in tracking implementation of global e-commerce toolkits across markets.
- Assist in monitoring consumer journeys across digital touchpoints.
- Support optimisation of content designed to improve consideration, conversion, and repeat purchase.
- Help review best practices in digital commerce and online consumer engagement.
- Assist in evaluating competitor activity and emerging consumer behaviours.
- Support testing and implementation of new digital capabilities and content formats.
- Monitor digital, social commerce, and e-commerce trends across beauty and broader consumer industries.
- Conduct competitor benchmarking and online retail audits.
- Analyse retailer activity, promotional trends, and category developments.
- Support development of performance reports.
- Share key learnings and opportunities with the wider team.
- Maintain project trackers, launch calendars, and status updates.
- Support agency management, invoice processing, and budget administration.
- Assist in preparing presentations, reports, and leadership updates.
- Ensure assets, timelines, and deliverables are managed effectively across multiple projects.
- Support delivery of digital and e-commerce objectives contributing to portfolio growth.
- Assist in monitoring key commercial performance indicators including traffic, conversion, sales, and content effectiveness.
- Help identify opportunities to improve digital visibility, online conversion, and consumer engagement.
- Assist in developing business cases and performance summaries for future investment opportunities.
Requirements
- Bachelor's degree in Marketing, Digital Marketing, Business, E-Commerce, or related discipline.
- Strong understanding of digital consumer behaviour and online retail environments.
- Interest in beauty, fashion, culture, and emerging digital trends.
- Strong analytical and problem-solving skills.
- Excellent organisational and project management capabilities.
- Advanced PowerPoint and Excel proficiency.
- Experience using digital analytics, e-commerce, or content management tools is advantageous.
- Strong communication skills and ability to work across multiple stakeholders and markets.
- Passionate about digital innovation and consumer experience.
- Curious and highly engaged with emerging technologies and trends.
- Commercially minded with a strong interest in online retail performance.
- Organised, detail-oriented, and proactive.
- Collaborative team player with strong relationship-building skills.
- Comfortable managing multiple priorities in a fast-paced global environment.
- Results-oriented with a growth mindset.
Skills
- Digital marketing
- E-commerce
- Campaign coordination
- Content management
- Performance reporting
- Trend analysis
- Operational excellence
- Online retail
- Omnichannel activation
- Consumer engagement
- Digital consumer experience
- Digital merchandising
- Social commerce
- Competitor benchmarking
- Project management
- Budget administration
- Presentation skills
- Analytical skills
- Problem-solving skills
- Organisational skills
- PowerPoint proficiency
- Excel proficiency
- Digital analytics tools
- E-commerce tools
- Content management tools
- Communication skills
- Relationship-building skills
Location
- London
Work Type
- 13 months
- Immediate starting
Education Level
- Bachelor's degree in Marketing, Digital Marketing, Business, E-Commerce or related discipline
About the Company
- Coty is a global leader in beauty, World #1 in Fragrance, and World #3 in Colour Cosmetics.
- Our iconic portfolio of brands are sold in over 150 countries around the world.
- We believe in beauty with a purpose and brands that inspire, no matter where they are in the world.