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About the Role
The Global Social Media Content & Community Assistant supports the development and execution of social-first content, community engagement, and cultural conversations across a portfolio of colour cosmetics brands. This role helps bring brand storytelling to life across social platforms, ensuring brands remain culturally relevant, socially engaging, and connected to consumers.
Responsibilities
- Support the creation and execution of global social media content plans across key platforms including TikTok, Instagram, YouTube, Pinterest and emerging channels.
- Assist in building social content calendars aligned with product launches, campaigns and cultural moments.
- Coordinate social content assets across internal teams, creative partners, agencies and markets.
- Support briefing, review and approval processes for social-first content.
- Assist in adapting campaign assets for platform-specific social execution.
- Maintain content libraries and ensure all assets are organised and accessible globally.
- Support the monitoring of brand communities across social platforms.
- Track conversations, comments and consumer sentiment to identify opportunities and risks.
- Assist in community engagement planning and best-practice recommendations for markets.
- Monitor emerging topics and cultural conversations relevant to the brands.
- Help identify opportunities to increase brand participation in relevant consumer conversations.
- Support social listening activities to better understand audience needs and behaviours.
- Contribute to building stronger consumer communities and advocacy opportunities across the portfolio.
- Partner closely with the Influencer Marketing and PR Team to coordinate creator content usage and timing across brand social channels.
- Assist in managing asset requests and content approvals.
- Support tracking of content performance and engagement.
- Help identify social content trends and formats that can be amplified through brand channels.
- Assist with content organisation and rights management.
- Monitor emerging platform trends, content formats, social innovations and viral conversations.
- Track beauty, fashion, entertainment and lifestyle trends influencing consumers.
- Conduct competitive social audits and benchmarking.
- Share regular trend reports and inspiration with the wider marketing organisation.
- Help identify opportunities for real-time content and cultural participation.
- Support the execution of major campaign launches across social platforms.
- Assist in coordinating global launch assets and market implementation materials.
- Coordinate social content requirements across cross-functional stakeholders.
- Monitor engagement, reach, video views, audience growth and content effectiveness.
- Support preparation of monthly and quarterly social performance reports.
- Track campaign performance against KPIs and benchmarks.
- Help identify opportunities to optimise content strategy and community engagement.
- Maintain content calendars, project timelines and status trackers.
- Support budget administration, purchase orders and agency management processes.
- Support preparation of leadership presentations and social media updates.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Media, Business or related discipline.
- Strong understanding of TikTok, Instagram, YouTube and emerging social platforms.
- Passion for beauty, fashion, culture and consumer trends.
- Excellent organisational and project management skills.
- Strong written communication and storytelling ability.
- Analytical mindset with an interest in data and performance tracking.
- Proficiency in Microsoft PowerPoint and Excel.
- Familiarity with social listening, analytics and social media management tools is advantageous.
- Passionate about social culture and consumer behaviour.
- Naturally curious and highly trend-aware.
- Creative thinker with strong attention to detail.
- Collaborative team player who thrives in a fast-paced environment.
- Proactive and solution-oriented with a can-do attitude.
- Commercially minded with a strong understanding of modern brand building.
- Enthusiastic about creating content that connects brands with consumers.
Skills
- TikTok
- YouTube
- Emerging social platforms
- Content creation
- Social media strategy
- Community management
- Brand building
- Microsoft PowerPoint
- Microsoft Excel
- Social listening
- Social media analytics
- Social media management tools
Location
- London
Work Type
- Immediate starting
- 13 months
Education Level
- Bachelor's degree in Marketing, Communications, Digital Media, Business or related discipline.
About the Company
- Coty is a global leader in beauty.
- World #1 in Fragrance.
- World #3 in Colour Cosmetics.
- Iconic portfolio of brands sold in over 150 countries.
- Believes in beauty with a purpose and brands that inspire.