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About the Role
As a Senior Product Marketing Manager, you will be a cross-functional partner representing the voice of the customer to bring Rhapsody products to market and drive their growth. You will collaborate with Product, Sales, Customer Success, and Marketing teams to position offerings, equip the field with collateral, and ensure market success. This role is for a results-oriented product marketer who communicates with clarity, thrives in a dynamic environment, and balances analytical thinking with creative storytelling. Rhapsody is an AI-first company, and team members are expected to adopt AI tools to enhance work, collaboration, and delivery, while maintaining high standards of quality, security, and ethical responsibility.
Responsibilities
- Develop differentiated messaging frameworks that clearly articulate product value across segments and audiences.
- Refine buyer personas, ideal customer profile, and customer segmentation.
- Create and implement go-to-market strategies that effectively communicate benefits of Rhapsody solutions to target audiences.
- Create key content that supports campaigns and external positioning, including blog posts and case studies.
- Inform SEO and GEO strategies to meet buyers where they are and in their language.
- Conduct market, competitive, and customer research to understand industry trends, competition, and customer needs to inform go-to-market strategies.
- Support measurement and analysis of GTM KPIs to identify data-driven strategies to improve pipeline development and win rate.
- Support new product launches, including positioning, packaging, pricing, and marketing strategy.
- Support pricing and packaging analysis, helping identify simplification opportunities that support ARR growth.
- Create and maintain sales tools & collateral (e.g., pitch decks, battlecards, one-pagers, FAQs & objection handling) aligned to the buyer journey.
- Translate complex product capabilities & market themes into clear, value-driven narratives.
- Partner with GTM Activation team to train Sales, Customer Success, BDRs, and field marketing on new products, key market trends, and collateral.
- Transform workflows to be AI-first by connecting tools, building scalable automations, and standardizing best practices.
- Lead AI adoption by identifying high-impact use cases and developing solutions, balancing experimentation with governance and quality standards.
Requirements
- 5+ years’ experience in product marketing, strategy, product management, consulting, or other highly cross-functional roles.
- B2B experience is required.
- Ability to work autonomously, take ownership of priorities, and drive initiatives forward with minimal oversight.
- Comfort working in a fast-paced environment, adapting to shifting priorities, and managing multiple initiatives simultaneously.
- Excellent communication and collaboration skills, skilled in presentation development.
- Genuine interest in the commercial mechanics of the business.
- Equally comfortable writing the first draft of a narrative and pressure-testing it with data.
- Ability to partner cross-functionally with a range of internal stakeholders, and lead via influence.
Skills
- Product Marketing
- Strategy
- Product Management
- Consulting
- Cross-functional collaboration
- Messaging
- Positioning
- Marketing Strategy
- Go-to-market strategy
- Market research
- Competitive analysis
- Customer research
- Product launch
- Pricing
- Packaging
- Sales enablement
- Content creation
- AI adoption
- Data analysis
- Storytelling
Experience Level
- Senior
Salary/Compensations
- $115,000 – $160,000 USD annually
Benefits
- Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
- 401k with a generous company match
- Unlimited PTO, sick time & volunteer days
- An innovative, inclusive, and fun work environment
- Continuous learning and development opportunities
- Discretionary annual bonus based on company and individual performance
About the Company
- Healthcare is innovating fast and AI is accelerating the pace. But AI is only as good as the data it can securely access. Today, moving data between providers, payers, and digital health innovators is still harder than it should be, and inconsistent data quality creates risk, rework, and stalled initiatives.
- Our mission is to accelerate innovation by reducing the burden of data access and data quality so teams can build, deploy, and scale solutions with confidence. Rhapsody provides behind-the-scenes interoperability and data quality foundation that helps information move reliably between systems, across formats, and at the speed modern healthcare demands.
- Most people won’t ever see our products during a medical visit (that’s infrastructure). Think of Rhapsody as the connective tissue and increasingly, the “data readiness” layer that enables digital transformation, analytics, and AI initiatives by making data accessible, trustworthy, and actionable.
- If you want to help solve one of healthcare’s hardest problems, turning fragmented data into safe, usable information—apply at rhapsody.health.
Equal Opportunity
- Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.