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About the Role
The Senior Manager, Digital Content owns the content operations for Preferred Travel Group's global digital content, including brand websites, mobile app content surfaces, and B2B portals. This role is accountable for obtaining content, administering it into systems, and sourcing from contributors. They will also oversee intake, quality control, publishing workflows, content discoverability, translations, and asset governance. The role partners with creative, UI/UX, and Product managers to ensure content accuracy and proper structuring, and is accountable for on-time delivery.
Responsibilities
- Directly manage two Content Specialists, setting priorities, assigning work, balancing workloads, and ensuring clear goals and role clarity.
- Coach and develop direct reports through regular feedback, performance conversations, goal setting, and development planning.
- Establish team operating practices, including backlog reviews, content production planning, quality calibration, workload balancing, and escalation paths.
- Run intake for all digital content, defining needs, timelines, and specifications for creative teams and member hotels.
- Maintain content specification sets, including copy length, image dimensions, required fields, and rights and usage.
- Own contributor relations with member hotels for property copy and imagery, requesting, chasing, and reviewing against standards.
- Own the intake, review, approval, and publishing workflow across the CMS for all brand-owned B2C and B2B surfaces, defining publishing SLAs.
- Own content quality at the entry level, including taxonomy, tagging discipline, required field completeness, and referential integrity.
- Administer supplied content into the CMS and DAM accurately and completely, including metadata, structure, cross references, and localization variants.
- Propose, define, and own content modeling in partnership with product, creative, and technical teams.
- Forecast content capacity against the published roadmap and surface capacity conflicts.
- Partner with marketing and loyalty teams to ensure landing pages, promotional pages, and feed-facing content are accurate, live on schedule, and consistent with campaigns.
- Measure and report on content delivery performance through metrics such as SLA adherence, backlog health, quality defect rates, publishing throughput, localization readiness, and stakeholder satisfaction.
- Serve as the escalation point for content readiness risks, dependency gaps, contributor delays, and quality issues.
- Use reporting and team insights to identify process improvements, automation opportunities, and governance changes.
Requirements
- Six or more years in digital content, content operations, or eCommerce content management.
- At least two years directly managing people or formally leading a content function.
- Demonstrated experience coaching team members, assigning work, and holding contributors accountable to delivery standards.
- Hands-on ownership of a CMS at scale (headless preferred), including workflow configuration, structure content authoring, and localization patterns.
- Demonstrated operation of a publishing function with defined SLAs, a visible backlog, and reporting on throughput and quality.
- Experience managing agency or vendor delivery, including briefing partners, reviewing deliverables, and holding partners accountable to commitments.
- Demonstrated experience running content intake from contributors the role doesn’t manage, including internal creative teams, field properties, and agencies, while holding them to deadlines and specifications through influence.
- Comfort with structured content concepts like content types, references, union, localization, and versioning, to specify and author a model change if needed.
- Comfort operating in a rapidly evolving technology landscape.
- Proactive approach to identify opportunities for efficiency and automation.
- Ability to build relationships and lead through influence.
- Communicate with clarity and conviction.
- Ability to work independently while maintaining strong follow-through and attention to detail when coordinating with others.
Skills
- Digital content
- Content operations
- eCommerce content management
- People management
- Team leadership
- Content strategy
- CMS administration
- DAM administration
- Workflow configuration
- Structured content authoring
- Localization
- Content modeling
- Publishing SLAs
- Reporting
- Quality control
- Drupal (plus)
- Hygraph (plus)
Location
- Remote
Work Type
- Hybrid
- Full-time
Experience Level
- Senior
Salary/Compensations
- $120,000 - $145,000
About the Company
- Preferred Travel Group champions the power of travel to inspire meaningful connections and enrich lives globally.
- As a global family of brands and programs representing the finest independent hotels and resorts, we are united by a shared belief in authenticity, collaboration, and the value of independent spirit.
- Our culture reflects our ideology: people first, relationships at the center, and a commitment to creating lasting impact for our partners, our global community, and one another.
- When you join Preferred, you become part of a purpose-driven organization where ideas are welcomed, growth is encouraged, and your work contributes to shaping the future of travel.