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About the Role
This role owns the brand activity that earns attention: content, social, community, IRL moments, partnerships and PR. There's no big TV or paid awareness budget for the next couple of years, so fame has to be earned. If you'd rather be clever than loud, this one is for you.
Responsibilities
- Turn the brand strategy into a joined-up programme of activity, with plans, budgets and clear measures of success
- Build the content engine: a monthly run of hero brand content, briefing in-house and agency creatives and pushing until the work is right
- Own social and community, growing organic reach and turning followers into people who actually care
- Bring the brand to life in real life through experiential, events and sponsorships
- Find the right partners (talent, causes, other brands) and turn collaborations into something that cuts through
- Lead PR with the agency, keeping the brand in the right conversations
- Look after tone of voice and identity so everything you put out is distinctive and shareable
- Hire, build and develop the team as it grows
Requirements
- At least 8 years in brand roles, including time at a DTC brand
- Brand content led from brief to finished piece that people chose to watch and share
- A playbook for growing organic social across Instagram, YouTube and LinkedIn
- Hands-on experience leading PR, experiential and partnerships
- Strong creative judgement, and the confidence to push agencies and production partners
- Comfort with data: use brand and channel metrics to decide what to do next
- Line management experience
- Experience at a bigger brand and a scale-up is a plus
Skills
- Content creation
- Social media management
- Community management
- Public relations
- Partnership management
- Experiential marketing
- Sponsorships
- Brand strategy
- Creative direction
- Data analysis
- Team leadership
Location
- London
Work Type
- Hybrid
- 3 days in the office
Experience Level
- Senior
- 8+ years
Salary/Compensations
- £65,000 to £75,000
- Share options
Benefits
- Generous holiday
- Birthday off
- Wellbeing platform
- Gym membership
About the Company
- A personal care brand with a loyal UK following, growing into new products and markets.
- A brand with a real sustainability mission.