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About the Role

TrueLight is launching a breakthrough AI-powered inspection platform, starting with 3D-AI Weld Inspection. This Technical Sales Engineer will own the go-to-market strategy for this platform, selling directly to end customers and to systems integrators/manufacturers. The ideal candidate is a self-directed, technically credible seller experienced in quality, manufacturing, and automation.

Responsibilities

Identify, research, and engage prospective customers for TrueLight’s AI inspection platform, leading with 3D-AI Weld Inspection and prioritizing Tier 1 automotive and industrial manufacturing accounts.
Build and manage a two-track pipeline: end customers who want TrueLight to integrate the solution, and systems integrators and OEMs who want to buy or license the technology to integrate themselves.
Develop and execute outreach and channel-partner strategies specific to AI quality inspection, including identifying and cultivating integrator/OEM partnerships as a distinct sales motion.
Conduct technical presentations and live product demonstrations for engineering, quality, and operations stakeholders.
Qualify leads, manage the sales cycle, and close deals across both channels.
Represent TrueLight’s AI-enabled inspection solutions at relevant trade shows and industry events.
Serve as the voice of the market back into TrueLight - feeding customer and competitive intelligence to product and engineering to sharpen the roadmap for the inspection platform and future inspection products.
Develop pricing, packaging, and proposal templates appropriate to product sales (as distinct from project-based integration quoting).
Partner with marketing on lead generation and positioning specific to the AI inspection platform.
Maintain relationships with closed inspection customers and integrator partners to ensure a strong reference base and identify expansion opportunities as new platform products launch.
Loop in technical teams as needed to support customer success post-close.

Requirements

2+ years of experience in a Solutions Engineer, Technical Sales, or Field Application Engineer role, explicitly selling complex hardware/software solutions into manufacturing environments.
Strong familiarity with machine vision systems (2D vs 3D sensors, optics, and lighting) or industrial automation components (PLCs, robotics, factory automation protocols).
Knowledge of industrial welding processes (MIG, TIG, laser, spot) is a significant asset.
Willingness to travel up to 20–40%, including international travel (primarily to the United States) to manufacturing facilities and partner sites for on-site discoveries, testing, and system deployments.
A valid passport is required.
Valid driver’s license and an acceptable driving record, with the ability to be covered under TrueLight’s insurance policy for business driving.
Applicants must be eligible to work in Canada.

Skills

Technical Sales
Solutions Engineering
Field Application Engineering
Complex Hardware/Software Solutions Sales
Manufacturing Environments Sales
Machine Vision Systems
Industrial Automation Components
Industrial Welding Processes
Go-to-market Strategy
Product Sales
Solution Integration
Channel Partner Strategy
Technical Presentations
Product Demonstrations
Lead Qualification
Sales Cycle Management
Market Intelligence
Pricing and Packaging
Proposal Development
Marketing Partnership
Customer Relationship Management

Location

London, ON

Work Type

Full Time

Experience Level

2+ years

Education Level

Bachelor’s degree in Engineering, or a diploma or training in engineering technology, automation, robotics, or mechatronics, or equivalent hands-on industrial field experience.

Salary/Compensations

$90,000 - $110,000

Benefits

Competitive base compensation
Annual profit sharing
RRSP employer matching program
Flexible extended health and dental plans
Employee Assistance Program (EAP)
Banked hours program to support work-life balance
Leadership and mentorship programs
Career planning and goal setting
Internal advancement opportunities
Staff appreciation lunches & socials
Bi-annual company events
Employee recognition programs

About the Company

At BOS Innovations, we are driven by a clear purpose: to deliver exceptional industrial automation solutions that solve real manufacturing challenges and enable our customers to compete at the highest levels.
For over 25 years, we’ve partnered with manufacturers across North America, from automotive to energy to advanced industries -providing intelligent automation systems built on precision, reliability, and innovation.
Guided by our core values of Truth, Excellence, Work Ethics, and Innovation, we are committed to serving our customers and supporting one another with integrity and accountability.
At BOS, people come first. We believe in cultivating an environment where talented individuals grow into inspired professionals of character and competence.
Our purpose is not only to deliver great technology, but also to develop great people - fostering collaboration, continuous learning, and professional growth.

Equal Opportunity

BOS welcomes applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Only those applicants selected for an interview will be contacted.