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About the Role

Be the driving force behind Reading Truck's growth by strengthening distributor partnerships, opening doors to new business, and expanding the company's presence with fleets, municipalities, and end users. This role is for a relationship-builder and growth-minded sales leader focused on market development, opportunity uncovering, and turning partnerships into results.

Responsibilities

Own and deliver sales and profit objectives across the assigned territory, identifying opportunities to accelerate profitable growth.
Grow the customer and distributor portfolio by developing new relationships, expanding the customer base, and opening doors in new markets.
Identify and develop opportunities with regional fleets, partnering with Engineering on custom body solutions and Operations on capacity, lead times, and production requirements.
Stay ahead of market and competitive activity, including products, locations, services, positioning, and emerging trends, and turn insights into actionable information for sales leadership.
Identify opportunities to strengthen internal and customer-facing processes, improving safety, quality, delivery, cost, and the overall customer experience.
Balance customer needs with operational capabilities, setting clear and realistic expectations around pricing, lead times, production requirements, and delivery.
Partner with internal teams to help resolve service and warranty needs while maintaining strong, long-term customer relationships.
Take on additional responsibilities and opportunities that support the team, customers, and the continued growth of Reading Truck.

Requirements

5+ years of outside sales experience in a comparable industry with a proven track record of meeting or exceeding growth and revenue goals.
Strong ability to develop trusted customer, distributor, and internal partnerships.
Ability to understand customer needs, identify opportunities, solve problems, and make sound business decisions.
Strong presentation, negotiation, prioritization, and territory management skills.

Skills

Sales
Relationship Building
Business Acumen
Customer Acumen
Communication
Organization
Presentation
Negotiation
Prioritization
Territory Management
Salesforce
Microsoft Office

Location

Northeast

Work Type

Outside Sales
Full-time

Experience Level

5+ years

Education Level

Bachelor’s degree in Business, Marketing, or related field preferred

Benefits

Medical insurance
Dental insurance
Vision insurance
Life insurance
401(k) with Company Match
Paid Parental Leave
Tuition Reimbursement
Career Growth & Development
Paid Time Off
Paid holidays
Vacation time
Exclusive Employee Discounts

About the Company

For more than 70 years, Reading Truck has been building the work trucks that keep businesses moving.
The world’s largest work truck upfitter, growing across North America.
Part of the J.B. Poindexter & Co. family.
Committed to building a workplace where everyone feels respected, supported, and empowered to succeed.

Equal Opportunity

Proud to be an equal opportunity employer.
Welcome and celebrate diverse perspectives and do not tolerate discrimination or harassment of any kind — regardless of race, color, religion, age, gender, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
This commitment applies to every part of your journey with us — from hiring and promotions to compensation, training, and beyond.