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About the Role

This senior creative leadership role requires a strong combination of conceptual thinking, art direction, design expertise, and multi-channel experience. You will lead the development of ideas from initial territory through to final execution, ensuring they translate brilliantly across campaigns, social, digital, CRM, content, print, and physical environments. You will lead from the front, balancing creative leadership with a willingness to contribute directly to concept creation, creative development, and problem-solving.

Responsibilities

Set and communicate a clear creative vision, translating brand and marketing strategy into compelling creative direction.
Partner with strategy, marketing, and client teams to understand business challenges and identify the strongest creative opportunities.
Establish clear creative territories and principles that enable teams to create consistently excellent work across multiple channels.
Bring a strong understanding of B2C retail, consumer behaviour, and the wider cultural and competitive landscape to the creative process.
Act as a senior creative voice with stakeholders, confidently presenting and championing the thinking behind the work.
Balance long-term brand-building ambition with the commercial needs and pace of a modern retail environment.
Lead the development of big, organising creative ideas that can translate effectively across the entire customer journey.
Lead from the front, balancing strategic creative leadership with a willingness to become actively involved in concept creation, creative development, and problem-solving when projects require it.
Direct creative from concept through to delivery across brand campaigns, social, digital, CRM, content, print, retail, and physical environments.
Understand the distinctive role of each channel and encourage teams to create for the medium rather than simply adapt for it.
Champion social-first creative thinking as an integral part of the creative process.
Bring a strong understanding of AI-enabled creative workflows and emerging technologies, with the ability to identify where they can genuinely improve creative thinking, development, and execution.
Take overall creative responsibility for the quality and consistency of output across channels.
Know when to empower Senior Designers and Copywriters to own the work and when to step in directly to help solve, develop, or elevate it.
Develop Senior Designers, Copywriters, and other creative talent, giving individuals meaningful ownership while maintaining the overall quality and ambition of the work.

Requirements

Significant senior creative experience within an agency, in-house creative team, or similarly fast-moving creative environment.
Proven experience working with well-known B2C retail or consumer brands, demonstrated through a strong portfolio of customer-facing work.
A portfolio demonstrating outstanding conceptual thinking and creative execution across multiple channels.
Strong experience developing and directing work across social, digital, CRM, content, campaigns, print, and physical or retail environments.
Genuine social experience, with evidence of social-first thinking and an understanding of how creative ideas and brands need to behave differently across platforms and formats.
Excellent conceptual and art-direction skills, supported by a sophisticated understanding of design and creative craft.
The ability and willingness to remain hands-on when required, contributing directly to ideas and creative development rather than operating solely at an approval or leadership level.
Experience originating ideas and overseeing their development into coherent, connected multi-channel campaigns and brand experiences.
A strong understanding of the demands of retail and B2C marketing, including the need to balance brand-building creativity with commercial objectives.
Demonstrable experience leading, inspiring, and developing designers, copywriters, and other creative talent.
Confidence presenting creative thinking to senior stakeholders and articulating not just what the creative solution is, but why it is right.
A good understanding of AI-enabled creative tools, workflows, and emerging technologies, coupled with the creative judgement to understand where and when they add value.
The ability to manage multiple priorities and maintain creative standards within a high-volume, fast-moving environment.

Skills

Conceptual thinking
Art direction
Design expertise
Multi-channel experience
Social media strategy
Brand strategy
Creative leadership
AI-enabled creative workflows
Emerging technologies

Location

Remote (up to 40%)

Work Type

Smart Working
Full-time

Experience Level

Senior

Benefits

25 days' holiday + bank holidays
Paid Wellbeing Day
Flexible bank holidays
Option to buy or carry over up to 5 extra days' holiday
Option to work from abroad for up to 90 days a year (after 12 months)
Enhanced family friendly leave
3 extra days for wedding/honeymoon
Employee Assistance Programme
Pension scheme
Corporate Medical Cash Plan
Electric car salary sacrifice scheme
Tax-efficient payroll giving
Funding for professional qualifications
Monthly Employee of the Month awards (£250 bonus)
Referral bonuses up to £1,500
Regular Wellbeing Workshops
30+ Wellbeing Champions
Paid Volunteer Day
Online perks platform with discounts

About the Company

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

Equal Opportunity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.
We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.
At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.