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About the Role
The Product Marketing Manager will align products with market needs and customer expectations. This hands-on role involves building and evolving product marketing processes in a growing fintech environment, partnering with various teams to bring new products to market. Key focus areas include product positioning, messaging, sales enablement, launch planning, and customer feedback. The ideal candidate is a self-starter, flexible, and comfortable wearing multiple hats in a fast-paced setting.
Responsibilities
- Lead cross-functional go-to-market planning and execution for new products, feature releases, enhancements, and strategic initiatives.
- Coordinate launch plans, sales enablement, communications, webinars, and supporting content to drive awareness, adoption, and customer engagement.
- Create and maintain product briefs, presentations, solution sheets, battlecards, competitive comparisons, website content, and other sales and customer-facing materials.
- Own the development and evolution of personas, positioning, messaging, value propositions, and product narratives that differentiate company offerings and support business objectives.
- Conduct market research, competitive analysis, customer interviews, and related discovery activities to identify market needs, customer pain points, and industry trends.
- Gather and analyze insights from customer feedback, product demonstrations, sales interactions, and roadmap discussions.
- Share recommendations across marketing, sales, and technology teams to inform positioning, messaging, go-to-market strategies, and future product priorities.
- Support partner marketing initiatives through the development of messaging, sales tools, content, and co-marketing activities.
- Support customer advocacy initiatives through the development of testimonials, case studies, and success stories.
- Contribute product-related content and communications for webinars, industry conferences, customer events, and the company's annual user conference.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 6+ years of experience in product marketing, solutions marketing, product management, sales enablement, or a related B2B technology role.
- Demonstrated success leading product launches, developing messaging, and supporting go-to-market initiatives in a technology environment.
Skills
- Proven self-starter who can manage multiple projects, prioritize competing demands, and drive initiatives forward with minimal oversight.
- Highly organized with strong project management skills and exceptional attention to detail.
- Comfortable creating structure, building processes, and improving ways of working in a growing organization.
- Strong analytical skills with the ability to synthesize market research, customer feedback, competitive intelligence, and business insights.
- Skilled at developing product positioning, messaging, value propositions, and customer-facing content for complex solutions.
- Strong communicator and presenter with experience creating sales enablement materials, presentations, and product collateral, and influencing stakeholders across marketing, sales, client success, operations, and technology teams.
- Results-oriented with the ability to translate product marketing initiatives into meaningful business outcomes, including awareness, adoption, engagement, and pipeline growth.
- Resourceful, curious, and adaptable with a willingness to learn complex products and continuously improve processes and outcomes.
Location
- Remote
Work Type
- Full-time
Experience Level
- 6+ years
Education Level
- Bachelor's degree
About the Company
- defi SOLUTIONS is a pioneer in end-to-end, SaaS loan originations, servicing, and managed servicing solutions.
- Our customers include the highest volume captive auto lenders, banks, credit unions, and finance companies in North America.
- We have more than three decades of experience helping lending reduce time-to-market, streamline operations and customer lending processes with proven, scalable performance.
Equal Opportunity
- defi SOLUTIONS is an Equal Opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability or protected veteran status.