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About the Role
Serve as the strategic bridge between product strategy, sales execution, and market revenue growth. Own the end-to-end go-to-market (GTM) strategy, setting positioning, driving product launches, and building high-impact enablement assets. Lead competitive intelligence, influence pricing/packaging frameworks, and translate product capabilities into compelling narratives.
Responsibilities
- Lead end-to-end GTM strategies for new product features, tier releases, and target market plays to drive customer acquisition and adoption.
- Partner closely with Product Management to align product roadmaps with commercial revenue goals and market opportunities.
- Define and maintain category positioning, segment-specific value propositions, and messaging frameworks that differentiate Indeed Flex in the market.
- Ensure a consistent brand narrative across all buyer touchpoints, sales collateral, and digital channels.
- Build impactful sales tools (pitch decks, demo scripts, one-pagers, case studies) and conduct regular training to increase sales velocity and close rates.
- Own win/loss analysis, track competitor pricing/features, and build actionable battlecards to ensure sales reps are positioned to win against top competitors.
- Partner with Demand Gen and Customer Success on onboarding campaigns, interactive demos, and customer communications that increase LTV and reduce churn.
- Bring competitive and customer insights to the table to influence product tiering, pricing, and packaging structures.
- Deliver market-backed business cases, customer evidence, and sizing metrics to influence what gets built on the product roadmap.
- Represent the product to industry analysts and contribute to market research reports that shape buyer consideration lists.
Requirements
- 6+ years of dedicated experience in B2B Product Marketing (preferably within SaaS, HR Tech, or Marketplace platforms) with a proven track record of driving revenue growth through GTM ownership.
- Demonstrated ability to set high-level strategy with senior leadership while independently writing copy, building decks, and shipping assets.
- Active experience building customized AI-driven workflows (e.g., LLMs, content generation, data analysis tools) to scale output and team efficiency beyond traditional PMM models.
- Proven track record of creating sales enablement programs and competitive intelligence assets directly linked to measurable pipeline growth and closed-won deals.
- Experience bringing market and competitive evidence to influence pricing, packaging, or product roadmap decisions.
- Deeply data-driven with excellent narrative and copywriting skills, capable of simplifying complex technical capabilities into clear value propositions.
- Strong organizational and time management skills to manage conflicting priorities in a fast-paced environment with minimal direct supervision.
- Highly proficient with CRM tools (Salesforce), analytics platforms, and modern collaboration suites (Google Workspace, Miro, Monday.com, Zoom, Slack).
- A strong commitment to driving the Indeed Flex mission: to help people get jobs, instantly.
Skills
- Product Marketing
- Go-to-Market Strategy
- Product Launches
- Positioning
- Narrative Development
- Messaging Frameworks
- Sales Enablement
- Competitive Intelligence
- Pricing Strategy
- Roadmap Influence
- AI-driven workflows
- CRM (Salesforce)
- Analytics Platforms
- Google Workspace
- Miro
- Monday.com
- Zoom
- Slack
Location
- In-office (near Farringdon station)
Work Type
- In-office
- Hybrid (option to work from home on Thursdays)
Experience Level
- Senior
Salary/Compensations
- £75,000 to £90,000
Benefits
- Performance-based bonus totalling 12% of annual salary
- 25 days holiday + Duvet days
- Free lunch in office
- Cycle to work scheme
- Pension
- Private Medical Healthcare
- Dental Plan
- Discounted gym membership
- Day off on your birthday
- Perkbox - discounts and goodies
About the Company
- Indeed Flex is a tech-first staffing platform that gives workers the freedom to choose their own shifts and businesses the power to hire with a click.
- We operate with the agility and energy of a high-growth scale-up, backed by the stability and resources of Indeed.
- We are modernizing the world of temporary work, providing our community of 'Flexers' with total control, choice, and ownership over how they work.
- Our platform connects businesses with skilled, vetted talent and gives job seekers the fastest way to find shifts that fit their lifestyles.
- We are building a more flexible, efficient, and empowered labor market for everyone in hospitality, retail, or warehousing.