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About the Role
This role is focused on projects involving consumer behavior, landscape trends, digital direct-to-consumer brands, transactional and subscription models, and large content licensing agreements. It plays an important role in providing strategic analysis to Sony’s businesses in the EMEA region, highlighting the growing importance of data-driven insight within the organization. The position will work across multiple countries with a specific focus on industry landscape, consumer insight, and audience research in support of Sony’s Business Development, Direct-to-Consumer channels, and Home Entertainment businesses across the EMEA region.
Responsibilities
- Act as the key point person in Research on Direct to Consumer (D2C) channels, understanding performance metrics, inputting to new analytics, and sharing best practices.
- Collaborate with the Business Development team to ensure visibility of key market trend data and forecasts for business modeling, planning, and investigation.
- Connect with the regional Home Entertainment team and provide input into the Insight-led-selling agenda.
- Work independently with autonomy while collaborating with Research team-mates in other locations to enhance the flow of industry themes and insights.
- Thoroughly understand third-party datasets, participate in primary research projects, and utilize the toolkit for business impact.
- Maximize research value through impactful communication with colleagues, key clients, and industry-wide initiatives.
- Build and maintain strong relationships with internal business partners, stakeholders, third-party suppliers, and industry peers.
Requirements
- Typically, 2+ years’ experience in a similar role or within a relevant media industry.
- Demonstrable knowledge and understanding of audience behaviors specifically related to these markets.
- Entrepreneurial, proactive, and commercially minded, with confidence and an inquisitive nature.
- Ability to work closely with, and uncover the needs of, stakeholders, bring forward insights and recommendations, and challenge thinking where appropriate.
- A strategic mindset with the drive, curiosity, and motivation to identify opportunities and make an impact.
- Strong interest in the evolving digital landscape and applications.
- Expertise in producing and delivering concise and well-messaged presentations to all levels of an organisation and in client/external meetings.
- Proven ability to provide strategic direction using a combination of designed and commissioned research and third-party datasets.
- Experience in managing deadlines and collaborating across functions in a media organisation.
- Passion for the film and television industry, particularly Hollywood movies and U.S. TV series and in-depth knowledge of local market consumption behaviours and key players – crucially in the video-on-demand space.
- Advanced MS PowerPoint and Excel skills with the demonstrated ability to use complex formulas and pivot tables.
- Competency using, or interest in, data visualisation tools (specifically Tableau) and working with large data sets to derive business insights.
- Engaged with GenerativeAI developments in the context of Research applications.
- Must have the appropriate immigration permission needed to work and reside in the United Kingdom for the duration of the employment.
Skills
- Audience behaviours
- Strategic analysis
- Market trend data
- Consumer insight
- Audience research
- Direct-to-Consumer (D2C) channels
- Performance metrics
- Analytics
- Best practices
- Business Development collaboration
- Business modelling
- Planning
- Investigation
- Home Entertainment insight
- Insight-led-selling
- Third-party datasets
- Primary research
- Business impact utilization
- Impactful communication
- Relationship building
- Stakeholder management
- Data visualisation tools (Tableau)
- Large data sets
- Generative AI applications
- MS PowerPoint
- MS Excel
- Complex formulas
- Pivot tables
Location
- London, United Kingdom
Work Type
- Full-time
Experience Level
- 2+ years
Salary/Compensations
- Competitive salary
- Annual bonus eligibility
Benefits
- Choice of comprehensive health plan options
- Private medical insurance
- 25 days of paid annual leave
- A week off during the winter holidays
- Extensive learning & development opportunities
- Employee Business Resource Groups
- Sony Pictures Action – racial equity and inclusion strategy
- Access to an employee online store with discounted Sony products
- Exclusive employee screenings
- Interest-free season ticket loan
- Automatic enrolment in the Company’s Pension Plan
- Free counselling and advisory service
- Automatic enrolment in Company’s Life Insurance and Group Income Protection Plans
- Opportunity to attend various social events
- Optional discounted benefits (gym memberships, travel insurance, activity passes, car leasing, experience days, etc.)
About the Company
- Sony Pictures’ EMEA Distribution Research team is focused on Sony Pictures’ content sales, local networks and transactional home entertainment businesses.
- The team delivers impactful insight from both audience and industry perspectives, utilising a deep toolkit of third-party datasets and custom primary quantitative and qualitative research approaches.
- The EMEA Distribution Research team is part of the wider EMEA Distribution Marketing & Research organisation.
- The role works across Feature Films, Scripted and Unscripted TV shows.
Equal Opportunity
- Sony Pictures Entertainment is committed to equal opportunity in all its employment practices, policies and procedures. No worker or potential worker will therefore receive less favourable treatment due to their race, age, creed, sexual orientation, colour, nationality, ethnic origin, disability, religion, gender, marital status or Trade Union membership (if applicable).