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About the Role

Lead the strategic planning, development, and delivery of the core product assortment across multiple seasons. Ensure products meet consumer needs, reflect brand identity, hit commercial targets, and are delivered on time through a seamless seasonal process.

Responsibilities

Define and execute the mainline product strategy in line with brand direction, consumer insights, and commercial objectives.
Build seasonal range architecture, identifying growth drivers, assortment gaps, and opportunities to improve performance.
Manage and maintain clear product lifecycles.
Lead cross-functional teams through the full seasonal product creation lifecycle.
Ensure clear alignment on briefs, product direction, timelines, costs, and GTM requirements.
Create detailed product briefs that balance consumer insight, trend direction, design intent, performance needs, commercial constraints and channel requirements.
Oversee sample rounds, prototype reviews, and product refinements to ensure products meet quality, fit, cost, and sustainability requirements.
Own the seasonal critical path, ensuring key milestones are met and operational challenges are resolved quickly.
Manage risk logs, dependencies, cost reviews, and margin targets throughout development.
Conduct in-depth pre-season planning and post-season range analysis to inform future strategy.
Use data, market insights, and consumer feedback to continually refine the mainline assortment.
Drive cross-functional alignment on the final range, ensuring clear communication into GTM and Sales teams.

Requirements

Proven experience in product management or product creation within footwear, apparel, accessories, or consumer goods.
Strong understanding of seasonal product development processes from briefing through to delivery.
Excellent strategic thinking, with the ability to balance consumer insight, brand positioning, and commercial priorities.
Confident leadership of cross-functional teams with strong stakeholder alignment skills.
Strong analytical mindset with experience using data to drive decision-making and improve range performance.
Excellent communication and presentation skills, with the ability to influence both creative and commercial partners.
Highly organised, proactive, and able to manage multiple seasons and priorities simultaneously.

Location

Scotland

Work Type

Hybrid

Salary/Compensations

Competitive salary

Benefits

Discretionary bonus
Hybrid working
Flexible start and finish times
Generous holiday allowance
Product discounts
Sample sales
Enhanced family-friendly policies
Healthcare support
Gym and fitness discounts
Cycle to work scheme
Electric car scheme

About the Company

Pentland Brands is a global family business behind some of the world’s most iconic active and lifestyle brands.
Endura is a cycling brand built around performance, engineering and the simple belief that great kit helps more people enjoy the ride.
Founded and based in Scotland, Endura creates cycling apparel, protection and accessories for all types of riding and all types of riders, from road and gravel to mountain bike, commute and everyday adventure.
It is a brand known for practical innovation, durability and product that is designed to work ride after ride.
Joining Endura means becoming part of a team that cares deeply about how product performs on the bike: how it fits, how it moves, how it protects, how it lasts and how it helps riders go further with confidence.