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About the Role
Join thinkcell as a Performance Marketing Manager to own our paid media presence across Google and LinkedIn, driving both brand awareness and demand generation. This role offers a unique opportunity to blend strategic thinking with hands-on campaign execution, optimizing campaigns to reach target audiences effectively.
Responsibilities
- Plan, build, and optimize Google Search, Display, and Performance Max campaigns with a B2B focus.
- Run LinkedIn campaigns including Sponsored Content, Message Ads, Document Ads, and ABM strategies.
- Manage always-on brand awareness and lead generation campaigns.
- Design and execute A/B tests on creatives, audiences, and messaging.
- Brief and review ad creatives and landing pages for B2B paid media effectiveness.
- Collaborate with sales, RevOps, content, and design teams for cohesive messaging.
- Explore and integrate AI tools into workflows, ensuring brand consistency, data privacy, and quality.
Requirements
- 2-5 years of hands-on B2B performance marketing experience, including Google Ads and LinkedIn.
- Experience running full-funnel campaigns (brand awareness, ABM, lead generation).
- Proficiency with analytics tools, dashboards, and funnel data.
- A keen eye for creative quality in B2B paid media.
- Familiarity with tracking fundamentals (UTM structures, conversion events).
- Comfortable communicating with diverse stakeholders.
- Organized and detail-oriented with strong campaign management skills.
- Strong written and spoken English.
- Experience with Email CRM tools is a plus.
Skills
- Performance Marketing
- Google Ads
- LinkedIn Ads
- B2B Marketing
- Brand Awareness
- Demand Generation
- ABM
- Lead Generation
- A/B Testing
- Creative Analysis
- Analytics Tools
- UTM Tracking
- Conversion Events
- Stakeholder Communication
- Campaign Management
- AI Tools Integration
Location
- Berlin
Work Type
- Full-time
Experience Level
- Mid-level
About the Company
- thinkcell creates powerful software solutions that enhance professional efficiency and productivity.
- Founded in 2002 and based in Berlin, our tools integrate with Microsoft Office for easy creation of presentations, charts, and diagrams.
- We are a dynamic, international team valuing creativity, collaboration, and technical excellence.
- We empower over 1.3 million users across 35,000 companies, including top consulting firms and global enterprises.
- With offices in Berlin, Munich, Denver, London, Tokyo, and Dubai, we are a diverse team of over 250 people committed to innovation and excellence.
- thinkcell is more than a job – it's a chance to be part of an innovative, inclusive team that values collaboration and growth.
Equal Opportunity
- We encourage applicants from all backgrounds to apply.