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About the Role
This role is a pivotal opportunity within our growing CRM Consulting practice in London, focusing on business analysis leadership and standards for global CRM consulting engagements. You will work with major sports and entertainment clients, defining methodologies, mentoring teams, and driving best practices in business analysis.
Responsibilities
- Define, own, and evolve the business analysis methodology, standards, and ways of working.
- Establish and maintain a library of reusable templates, accelerators, and documentation standards.
- Set quality expectations for BA deliverables and review team members' work.
- Coach, mentor, and upskill team members in Business Analysis skills.
- Partner with practice leadership on BA onboarding, career frameworks, and capability planning.
- Agree with delivery managers on the division of BA and project management responsibilities.
- Share industry trends, tools, and emerging practices, driving adoption where valuable.
- Lead client discovery workshops, interviews, and process walkthroughs.
- Analyze current processes to identify gaps, inefficiencies, and risks.
- Define business, functional, data, reporting, and integration requirements.
- Guide stakeholders in prioritizing requirements and shaping roadmaps.
- Provide business context to technical teams and evaluate solution options.
- Own the standard of requirements documentation, including user stories, acceptance criteria, and process maps.
- Create and review visual models such as use case, entity relationship, data flow, and data architecture diagrams.
- Validate technical diagrams with architects, developers, and data specialists.
- Ensure requirements are detailed enough for delivery teams.
- Define the approach to testing, UAT, and sign-off.
- Triage defects and confirm delivered functionality meets business needs.
- Build trusted relationships with client stakeholders at all levels.
- Communicate requirements and business decisions clearly.
- Flag risks, dependencies, and scope impacts to the delivery manager.
- Facilitate discussions on competing priorities and guide groups to aligned decisions.
- Work closely with consultants, architects, developers, and data teams.
- Support backlog refinement, demonstrations, and post-launch validation.
- Provide business input and training materials for change management and user adoption.
- Contribute to scoping, proposals, estimates, and statements of work.
- Identify future opportunities to drive greater value for clients.
- Act as a senior BA voice in pre-sales, including presentations and solution shaping.
- Feed lessons learned back into standards, templates, and ways of working.
- Align approaches with BA colleagues and practice leads across regions.
Requirements
- Significant experience as a Business Analyst within consulting, professional services, or technology delivery.
- Mentoring other analysts.
- Experience delivering Salesforce, Microsoft Dynamics 365, or another CRM platform.
- Experience defining and embedding BA standards, templates, and ways of working across a team.
- Strong requirements gathering, workshop facilitation, and process analysis skills.
- Experience leading discovery on complex engagements.
- Expertise in user stories, acceptance criteria, process maps, and visual models.
- Experience defining testing and UAT approaches.
- Reviewing the work of others to a high standard.
- Strong stakeholder management skills.
- Confidence engaging with executive sponsors.
- Guiding groups with competing priorities to aligned decisions.
- Ability to work in close partnership with delivery managers.
- Clear understanding of the boundary between BA and PM responsibilities.
- Strong coaching and mentoring skills, ideally across regions or time zones.
- Experience in Agile, Waterfall, or hybrid delivery environments.
- Strong organization and attention to detail.
Skills
- Business Analysis
- CRM Consulting
- Salesforce
- Microsoft Dynamics 365
- Requirements Gathering
- Workshop Facilitation
- Process Analysis
- User Stories
- Acceptance Criteria
- Process Maps
- Visual Models
- Use Case Diagrams
- Entity Relationship Diagrams
- Data Flow Diagrams
- Testing
- User Acceptance Testing (UAT)
- Stakeholder Management
- Agile
- Waterfall
- AI Tools
Location
- London
- EMEA
Work Type
- Full-time
- Hybrid
Experience Level
- Lead
Benefits
- Summer away days
- 23 standard days of holiday
- 1 Birthday holiday
- 2 holidays for a big life event
- 1 Admin Day holiday
- Office closure for Christmas
- Bank holidays
- Discretionary bonus on company performance
- Performance reviews every 6 months
- Discretionary salary increases
- Private Healthcare (Vitality) or Medicash scheme
- Mobile phone contribution
- Sport challenge contribution
- Gym membership contribution
- 1x Annual kit drops
About the Company
- Two Circles is a Sports & Entertainment Marketing business that grows audiences and revenues by understanding fans.
- They work with clients to help them understand and influence fan behavior across spending, attendance, channel response, and content consumption.
- Their platforms and services are trusted by over 1000 clients globally, including major sports and entertainment organizations.
- The company has over 1000 employees across 15 offices worldwide, serving diverse sports and entertainment businesses.