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About the Role
The Campaign Activation Lead is responsible for ensuring high-quality, scalable in-market activation of IBU/Therapy Area campaign intent across Local Operating Companies (LOCs). This role manages activation readiness and execution excellence for assigned markets, collaborating with marketing teams to translate approved content and strategies into locally deployable omnichannel campaigns that meet brand, compliance, and performance standards. The role acts as the activation bridge between global campaign design and local execution, ensuring campaign feasibility and readiness across channels, while optimizing efficiency within a common activation framework. The Campaign Activation Lead focuses on localization governance, operational coordination, capability uplift, and performance optimization, feeding insights back to improve future campaigns.
Responsibilities
- Act as a primary activation partner to LOC teams, owning activation planning while aligning on campaign objectives, target audience segments, channel mix, and deployment timelines, as well as local constraints and opportunities.
- Translate approved campaign intent into a LOC-ready activation plan with clear milestones, roles, dependencies, and go/no-go criteria.
- Own localization enablement and governance, guiding LOCs on approved localization pathways and ensuring local adaptations preserve core message integrity, claims accuracy, and brand consistency.
- Provide and refine templates, best practices, and guardrails to reduce rework and unnecessary custom creation.
- Own omnichannel activation readiness, coordinating with LOC operations teams to ensure campaigns are deployable across the local ecosystem.
- Ensure end-to-end operational readiness, including audience segmentation, consent/privacy considerations, channel specifications, tracking requirements, and quality assurance.
- Proactively identify and resolve execution blockers, escalating systemic issues as required.
- Build sustainable LOC activation capability through structured enablement aligned to the MCE omnichannel activation model.
- Promote consistent activation standards, common KPIs, reporting rhythm, and governance forums across markets.
- Systematically capture and share best practices and lessons learned across LOCs.
- Own the local activation performance and optimization loop, establishing a local performance review cadence with LOCs.
- Ensure success metrics are defined, tracking is set up, and campaign readouts are delivered.
- Partner with Insight & Analytics to interpret signals and translate them into concrete optimization actions.
- Feed structured execution insights and recommendations back to Head of Omnichannel Activation to inform the next content wave.
Requirements
- 6–10+ years in pharma/biopharma marketing, digital activation, commercial excellence, marketing operations, or agency activation roles.
- Demonstrated experience partnering with local markets and supporting multi-country deployments.
- Experience in regulated review environments; understands what “good” looks like for compliant localization and deployment.
- Bachelor’s degree required; advanced degree a plus.
Skills
- Strong understanding of omnichannel campaign execution in a regulated pharma environment (campaign planning, channel deployment, operational dependencies).
- Solid grasp of localization realities (language adaptation, regulatory variance, operational constraints, differing digital maturity).
- Experience building implementation toolkits/playbooks and running enablement programs.
- Comfort working with marketing operations concepts (tracking, tagging, measurement frameworks, campaign workflows).
- Exceptional stakeholder management across global-local matrix organizations.
- Pragmatic problem solver—able to unblock delivery and make progress without sacrificing compliance or quality.
- Strong facilitation skills: can run working sessions, governance forums, and decision meetings.
- Performance literacy: can interpret campaign metrics and translate them into concrete optimization actions.
- Continuous improvement mindset: seeks repeatable playbooks and scalable solutions.
Location
- Sydney, Australia
Work Type
- Employee
- Regular
- Full time
Experience Level
- 6-10+ years
Education Level
- Bachelor's degree required
- Advanced degree a plus